Customer Engagement & Loyalty Trends for 2016

In a world that is becoming more and more connected, the challenges (as well as opportunities) businesses face to stay in the market are dynamically evolving. More sophisticated and creative ways to interact with customers are radically changing the way of doing business, in turn impacting the way in which businesses are engaging with customers to drive loyalty.

In this report, you'll uncover:

• Key trends in customer engagement and loyalty
• How data, marketing automation, omni-channel marketing, and mobile marketing are making an impact on business decisions
• Case studies of how companies across multiple industries are solving engagement and loyalty challenges.