TianTian Market Case Study
Location: London, UK
TianTian Market Goes Digital With Its Loyalty Rewards Programme
Executive Summary
Tian Tian Market successfully transitioned from a manual rewards process to a digital loyalty card system powered by PassKit. By replacing cumbersome physical punch cards with mobile-friendly loyalty passes, Tian Tian Market not only simplified reward management but also gained valuable insights into customer shopping habits.
This data-driven approach has enabled more targeted promotions and personalized experiences, ultimately increasing customer satisfaction and retention. As a result, the new system has positioned Tian Tian Market to build stronger relationships with its customers while driving sustainable business growth.
About TianTian Market
Founded in 2016, Tian Tian Market is a London-based Asian supermarket chain offering over 10,000 premium food, drink, and lifestyle products from more than 25 countries, including China, Japan, South Korea, Thailand, and Vietnam.
TianTian Market Overview
90,000+
Digital Loyalty Cards Issued
2022
With PassKit Since
25%+
Increase in Repeat Purchases
Problem
Tian Tian Market realized its outdated loyalty system no longer met consumer expectations.
Time-Consuming Manual Processes
The paper punch-card system required staff to verify and stamp each card, slowing down checkout lines and leaving room for human error or possible fraud.
Inconsistent Customer Engagement
Shoppers frequently misplaced or forgot their punch cards, resulting in missed rewards and lower overall program participation. This lack of convenience reduced brand loyalty over time.
Limited Data Insights
With no centralized platform for tracking purchases, Tian Tian Market couldn’t access valuable customer metrics such as buying frequency, basket size, or product preferences—critical for crafting targeted promotions.
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With our digital loyalty program, we engage customers beyond checkout, building lasting relationships through personalized rewards and exclusive experiences.
TianTian Market
The Solution - A Fully Digital, Hassle-Free Loyalty Program
To address the challenges of their traditional loyalty system, Tian Tian Market partnered with PassKit to implement a comprehensive digital solution.
Exclusive Member Benefits
TianTian Rewards members earn points on purchases, which can be redeemed for discounts. They also receive seasonal storewide discounts, access to member-only prices, invitations to cultural events and workshops, and opportunities to win giveaways during special festivities.
Integration with Existing Systems
By integrating PassKit with platforms like WooCommerce and Zapier, Tian Tian Market automated various aspects of the loyalty program, including point tracking and pass updates.
Improved Data Analytics
The TianTian Rewards program provides valuable insights into customer behavior, enabling personalized promotions and tailored product offerings to drive sales and satisfaction.
Results
Since launching the TianTian Rewards program with PassKit, over 90,000 digital loyalty cards have been issued, driving a 30% increase in repeat purchases and a 25% rise in average basket size.
Customers now redeem promotions twice as often, while faster digital transactions have cut checkout times by 20%. Automation has reduced administrative work by 50%, freeing staff to focus on customer service.
20%+
Faster Checkout Process
2x
Higher Redemption Rate
50%+
Reduced Admin Work
25%+
Average Basket Size
Key Takeaways
Transitioning from paper punch cards to digital loyalty passes reduced manual tasks and sped up checkout times, allowing staff to focus more on customer service. With a central data platform, TianTian Market could track purchasing habits and create targeted promotions, leading to higher redemption rates and more repeat business.
By using a mobile-friendly system, customers no longer had to carry physical cards or worry about losing their rewards. TianTian Market also introduced member-only perks like cultural events, special discounts, and festive giveaways. With PassKit’s platform and real-time data insights, the program can continue to grow, adapt to new market trends, and support long-term success.
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