The Event/Entertainment O2O Solution
Deliver an engaging mobile experience that leaves them wanting more.
The Reality of Event/Entertainment O2O
You’re all about offering an unforgettable Event/Experience. You’ve got a limited time to make an impression. And to maximize interaction, you want to engage people before, during and after. Which is why we’ve designed several O2O solutions that help you excite people early on, provoke increased action on-ground, and leave them wanting more.
Solutions Use Cases
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No. of group business trips will rise in 2015 and spending per trip is around US$700 per person.
Event/Entertainment Challenges & Implications
Mobile Is Expected
Who hasn’t got one? Some of your customers have two. What used to be the second screen is now THE screen. And time spent with mobile devices (127mins / day) is now close to that of TV (168-mins / day). And yet you’re probably not spending anywhere near as much marketing effort there.
Convenience Is King
Longer working hours and more stressful jobs increase expectations for convenient entertainment experiences and events. The focus lies on your customers and delivering a personalized solution that’s easy to activate.
Freedom For All
Consumers want to be in charge. The desire to consume content wherever they are, whenever they want, is no longer a nice to have but a must have. And if you want to stand out you need to beat the benchmark.
New Generation
Daily activities that 20 years ago were normal are slowly becoming less attractive. Innovation requires marketers to quickly adapt to the latest technological changes, or they risk losing their business completely in the long run due to a change of demand and behavior.
Reduced Waste + Greener Practices
CSR is playing an ever more important role, and reducing waste is key. Especially at an event where all eyes are on you and your attendee’s actions. Isn’t it time you got rid of physical tickets and passes?
Understanding Consumer Behavior + Preference
What do women want? What do men crave? What does 21 year old, 6ft3 Jimmy Cowen from Park View in San Francisco desire? You want answers and require detailed analytics in order to get them; to know your customers and really offer something they’ll love.
Example Events / Entertainment Executions
Event Invite
Share 100 exclusive passes via Email to VIP guests
Send notification reminder on day of event with secret location
Beacon outside location triggers lock-screen message “Welcome, show pass to collect free drink”
Scan pass to collect drink
Pass stays in phone for future campaign / communications
Membership Card
Share pass on social and via QR Code at event
Member card is activated via a link on the back
Facebook connect allows for easy personalization
Member card now has profile picture and name
User shows member card to redeem rewards at event, experience or individual booth
Event/Entertainment O2O Benefits
Built to be mobile
Instead of pushing content on consumers, pull them into an experience by offering something that engages them on a channel they are already heavily invested in.
Easy to use
You’ll love how simple our O2O solutions are. The online Pass Designer is particularly easy to use and creating a campaign can be done in seconds.
Streamlined + personal service
Start to offer consumers more targeted, tailored, tastier treats by delivering a personal experience that’s related to their preferences. Content can be delivered to individuals or groups according to behavior.
A new marketing channel
Send lock-screen notifications directly to a consumer's phone rather than by SMS, Social, Email or any other channel for that matter.
No more waste
Instantly go from paper/plastic to digital with a mobile O2O solution that cuts all printing cost and offers you more efficient distribution options. Celebrate reaching a new level of CSR.
Analytical data
Get location, date, time, and other behavior data from an O2O campaign and then tweak your offering in real-time.
PassKit Event/Entertainment O2O Solutions
DIY (Do It Yourself) Solutions
You already know what you want to create, are confident in doing it yourself, and don't need dedicated training or assistance from us.
DIFM (Do It For Me) Solutions
You have an idea of what you want to create, are looking for something more custom than our online plans, and need our help with integration and implementation.
Get in touch with us
Looking for a custom solution? Get in touch here.