Food & Beverage Loyalty Solutions
Deliver an engaging F&B mobile experience that consumers crave.
Why Guest Loyalty Is More Important Than Ever
Guests have more choices than ever, and loyalty is no longer just about points. They expect personalized perks, instant rewards, and a hassle-free experience from booking to check-out. If a program feels outdated, they won’t use it. A digital loyalty program keeps guests engaged, offers real value, and gives them a reason to return.
F&B Challenges & Implications
Decreased Foot Traffic
People are power. But it’s not just about getting more through the door. You want to drive engagement and action in a physical location, from the right people at the right time – most likely in off-peak hours.
Mobile Is Expected
Who hasn’t got one? Some of your customers have two. What used to be the second screen is now THE screen. And time spent with mobile devices (127mins / day) is now close to that of TV (168-mins / day). And yet you’re probably not spending anywhere near as much marketing effort there.
Understanding Consumers Behavior + Preference
What do women want? What do men crave? What does 21 year old, 6ft3 Jimmy Cowen from Park View in San Francisco desire? You want answers and require detailed analytics in order to get them; to know your customers and really offer something they’ll love.
Inefficient Service + Inflexibility
Consumers are craving more and more customization. Generic offers and sub-standard service won't cut it anymore. Even the most astonishing interior can't make up for lousy service.
Reduced Waste + Greener Practices
Your supply chain is sacred. And increasing efficiency within can save you a lot of money. And with CSR activities playing an ever more important role, reducing waste is key. Switching to digital alternatives helps cut down on paper and plastic use, making operations more environmentally friendly.
Physical Marketing
When was the last time a coupon or member card jumped out your wallet, reminding you to use it? It’s not only costly and wasteful, but physical marketing material is very difficult to track. An assistant might ask at the POS, but you want to provoke a purchase when someone’s walking by your store or even sitting at home.
Instant Loyalty Updates That Make Every Interaction Count
Real-Time Updates
PassKit allows businesses to update loyalty cards instantly, ensuring customers always see their latest points, rewards, and offers. Changes appear automatically in Apple and Google Wallet, removing the need for apps or manual checks.
Push Notifications
PassKit can send automated notifications about new rewards, expiring offers, or exclusive deals. These lock-screen alerts keep customers engaged and encourage them to redeem rewards before they expire.
Geofencing & Location-Based Alerts
With PassKit’s geofencing capabilities, businesses can trigger notifications when customers enter a designated area. These alerts remind shoppers of available discounts or promotions, helping to increase foot traffic and in-store sales.
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"30% of consumers abandon a transaction if the experience is not optimized for mobile."
Digital Loyalty Solutions for Restaurants, Cafés & Food Chains
Food and beverage businesses need a simple way to create, manage, and distribute digital loyalty cards. With PassKit’s platform, restaurants, cafés, and quick-service chains can design branded loyalty passes, set up automated updates, and issue them to customers in just a few clicks. Customers can store their loyalty cards in Apple Wallet or Google Wallet, making it easy to earn and redeem rewards without physical cards.
PassKit also helps food and beverage businesses keep loyalty programs fresh and engaging. Restaurants can adjust offers, update rewards, and send real-time notifications to promote limited-time deals or encourage repeat visits. A fully digital system replaces the need for printed punch cards, making it easier for customers to access their rewards and return more often.
Connect PassKit to Your Existing Systems
PassKit supports integration with various third-party apps, making it easy to connect your existing tools.
API – PassKit's API allows you to link your current systems, such as CRM platforms, marketing tools, website pages, and custom applications.
Web Hooks – Set up webhooks to get instant notifications for critical loyalty data. This feature helps keep your system up-to-date with the latest information.
Automation Tools – PassKit integrates with Zapier and Make, connecting to thousands of apps.
The PassKit Advantage
Speed to market
Get to market faster with pay-as-you-go pricing, free support and the freedom to scale up and down without contracts.
Operate at scale
Integrate Apple Wallet and Google Wallet passes into your existing infrastructure with minimal complexity and transparent support.
Measure Loyalty Performance with PassKit Analytics
Businesses need accurate data to understand how customers engage with their loyalty programs. PassKit’s analytics dashboard tracks enrollments, wallet installs, redemptions, and customer activity, giving businesses a clear view of performance. By monitoring these key metrics, businesses can identify what’s working and where improvements are needed.
PassKit also allows businesses to track adoption across different distribution channels, helping businesses see whether customers are adding loyalty cards via email, SMS, or website links. With this visibility, businesses can refine their distribution strategies to maximize adoption rates and ensure more customers are actively using their digital loyalty cards.
