How PassKit Pricing Works for Apple & Google Wallet Passes

Your monthly cost is simple: Platform Fee + Pass Volume Fee.
Transparent, usage-based pricing that grows with your business - no hidden costs.

How PassKit Pricing is Calculated

Monthly invoice = Platform Fee + Pass Volume Fee

Platform Fee

Enjoy seamless hosting, maintenance, and robust security.

Pass Volume Fee

Maximize your pass potential without worry.

What's included

Everything you need to launch, automate, and scale your digital wallet passes.

No-code Pass Builder

Create Apple & Google Wallet passes with your brand in minutes.

Automation & APIs

Automate pass issuance, updates, and lifecycle with REST APIs & webhooks.

Integrations

Zapier & Make out of the box. Connect POS, CRM, and ESP.

Analytics

Track installs, redemptions, visits, and campaign performance.

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Platform Fee

Long Life Passes

The PassKit Platform

  • The Platform Fee covers hosting, maintenance and security for your PassKit account.
  • Includes up to 250 multi-use passes and 250 single-use passes.
  • The monthly fee is based on the number of team members.
  • A team member is anyone who needs access to your PassKit account.
  • When you first sign up, you'll start with just one username - your own. The platform fee for 1 username is US$39.50 per month
  • If you want others, like colleagues, to access your account without sharing credentials, you can add team members.
  • For example, if you add one team member, your account now has two usernames. The platform fee is now US$59.25 per month.
  • For an unlimited number of usernames the platform fee is $249.50 per month.
Rates for PassKit Platform
Usernames Fee per month (US$)
1 $39.50
2 $59.25
3 $75.75
4 $89.50
5 $99.75
between 6 and 10 $114.75
between 11 and 20 $159.25
Unlimited $249.50

Pass Volume Fee

Multi-Use Passes Icon

Multi-Use (Long Life) Passes

Examples: Loyalty Cards, Membership Cards, Gift Cards, Policy Passes

  • Multi-use passes are counted and automatically invoiced at end of every billing month.
  • The count is determined by subtracting the total number of deleted multi-use pass records from the total number of multi-use pass records created.
  • A multi-use pass record is created every time a membership card or loyalty card is issued.
  • A multi-use pass record is automatically deleted from your PassKit account 90 days after the expiry date.
  • If there is no expiry date, or need to delete sooner than 90 days after expiry, the multi-use pass record must be deleted manually.
  • For invoice calculations, refer to illustrative examples below.
Rates for multi-use (long life) passes
Multi-Use (Long Life) Passes Fee per pass (US$)
From 0 to 250 Included in Platform Fee
From 251 to 2,500 $0.0450
From 2,501 to 5,000 $0.0340
From 5,001 to 10,000 $0.0230
From 10,001 to 25,000 $0.0162
From 25,501 to 50,000 $0.0125
From 50,001 to 100,000 $0.0088
From 100,001 to 500,000 $0.0042
From 500,001 to 1,000,000 $0.0021
From 1,000,001 to 5,000,000 $0.0010
From 5,000,001 $0.0005
Single-Use Passes Icon

Single-Use (Temporary) Passes

Examples: Coupons, Tickets, Transport

  • Single-use passes are counted and automatically invoiced at end of every billing month.
  • The count is determined by the number of single-use pass record created during the billing month
  • A single-use pass record is created every time a coupon or event ticket is issued.
  • All single-use passes have an expiry date and the pass record will be automatically deleted from your PassKit account.
  • A single-use pass record is automatically deleted from your PassKit account 90 days after the expiry date.
  • For invoice calculations, refer to illustrative examples below.
Rates for single-use (temporary) passes
Single-Use (Temporary) Passes Fee per pass
From 0 to 250 Included in Platform Fee
From 251 to 2,500 $0.0945
From 2,501 to 5,000 $0.0714
From 5,001 to 10,000 $0.0483
From 10,001 to 25,000 $0.0340
From 25,501 to 50,000 $0.0263
From 50,001 to 100,000 $0.0185
From 100,001 to 500,000 $0.0088
From 500,001 to 1,000,000 $0.0044
From 1,000,001 to 5,000,000 $0.0021
From 5,000,001 $0.0011

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Illustrative Examples

Example 1

A small fashion boutique using a combination of loyalty cards and digital coupons.

Month Number (after free trial) 1 2 3 4 5 6
Members at the beginning of the month 0 91 118 147 177 213
Members enrolled during the month 91 27 29 30 36 31
Members deleted during the month 0 0 0 0 0 0
Number of members for billing 91 118 147 177 213 244
Coupons issued in the month 220 220 220 220 220 220
Fee for the month $ 39.50 $ 39.50 $ 39.50 $ 39.50 $ 39.50 $ 39.50

Example 2

A hospitality business with a growing membership program with a quarterly coupon program.

Month Number (after free trial) 1 2 3 4 5 6
Members at the beginning of the month 0 240 867 1,561 2,171 2,637
Members enrolled during the month 245 653 725 610 496 756
Members deleted during the month 5 26 31 0 30 45
Number of members for billing 240 867 1,561 2,171 2,637 3,348
Coupons issued in the month 0 762 0 0 2,400 0
Fee for the month $ 39.50 $115.65 $ 98.50 $125.95 $348.58 $169.58

Example 3

A fast food restaurant issuing digital coupons most months.

Month Number (after free trial) 1 2 3 4 5 6
Members at the beginning of the month 0 0 0 0 0 0
Members enrolled during the month 0 0 0 0 0 0
Members deleted during the month 0 0 0 0 0 0
Number of members for billing 0 0 0 0 0 0
Coupons issued in the month 12,500 10,300 0 15,000 7,250 1,200
Fee for the month $757.17 $682.33 $ 39.50 $842.22 $539.30 $129.38

Example Calculation

2,600 multi-use (long life) passes at the end of the billing period and 3,000 single use (temporary) passes issued in the month.

Calculation Result
Platform Fee $39.50 (includes 250 multi-use and 250 single-use) $39.50
Multi-Use (Long Life) Passes 250 free + 2,250 at $0.0450 each + 100 at $0.034 each $104.65
Single-Use (Temporary) Passes 250 free + 2,250 at $0.0945 each + 500 at $0.0714 each $248.33
Total $39.50 + $104.6500 + $248.3256 $392.48