QR Code Analytics
Track how many times your QR codes are scanned, monitor user behavior, and gain real-time insights into campaign performance. PassKit provides analytics to help you make informed decisions and optimize your marketing efforts with data-driven results.
Get a Clearer Picture of QR Code Performance
PassKit gives you visibility into how your digital passes are being used, starting from the moment a user scans the QR code tied to a pass. Each QR code is created specifically to deliver a unique pass, so you can track the complete journey from scan to wallet install and beyond. You’ll see key metrics like device type, operating system, scan location, and total number of scans, all directly connected to pass engagement.
Using PassKit’s dashboard, you can monitor qr code performance across multiple campaigns and distribution methods. UTM parameters help you understand traffic sources, while scan data shows which channels or audience segments are driving conversions. This level of insight helps you manage and track how your passes are being adopted and provides the data needed to optimize your campaigns with confidence
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Benefits of QR Code Analytics with PassKit
Track Engagement
Monitor how each QR code is scanned and used. PassKit provides real-time data including device operating system, total scans, and unique scans. Trackable QR codes deliver actionable insights that help you improve the performance of your QR code campaign with confidence.
Understand Campaign Impact
Use UTMs and destination URL data to understand how your qr code campaign performs across marketing channels. PassKit helps you collect data from qr code scans, track qr code usage, and link installs to website traffic sources using Google Analytics.
Measure Conversions
Track what happens after someone scans a qr code. PassKit’s tracking system provides clear analytics, conversion rates, and deeper insights into how your qr codes are performing. This data empowers marketing campaigns and supports data-driven decisions that improve measurable outcomes.
Security
PassKit is a SOC 2-compliant qr code platform built for secure distribution. Each pass is tied to a unique, dynamic qr code that cannot be reused. Tracking capabilities and qr code management ensure individual users receive valid credentials with full control.
Scalability
PassKit is built to handle high volumes of digital passes with ease. Whether you're creating a qr code for one user or thousands, the system supports seamless distribution, centralized analytics, and reliable tracking as your marketing campaigns continue to grow.
Cost Savings
PassKit reduces the need for printed materials, physical cards, and manual tracking. Digital distribution is faster and more affordable, helping lower marketing and operational costs. Access to basic performance data also reduces the need for additional tools in many cases.
Use Cases for QR Code Analytics
Businesses across industries use QR code analytics to better understand how their digital passes are being used and where they can improve. In the fitness industry, gyms use scan data to monitor member check-ins and identify peak hours. Event organizers track entry trends across different access points and use that data to manage crowds more efficiently. For hospitality, digital passes with QR codes help monitor offer redemptions and follow how seasonal promotions perform across multiple locations.
Educational institutions use analytics to monitor attendance for classes, workshops, or student events, giving administrators a clear view of engagement across departments. Membership clubs and loyalty programs rely on scan behavior to determine visit frequency and overall participation. Whether the goal is operational efficiency or improved targeting, these use cases show how data can turn passive QR codes into active sources of insight.
The PassKit Advantage
Speed to market
Get to market faster with pay-as-you-go pricing, free support and the freedom to scale up and down without contracts.
Operate at scale
Integrate Apple Wallet and Google Wallet passes into your existing infrastructure with minimal complexity and transparent support.
From Insight to Action
Collecting scan data is only useful if it leads to smarter decisions. With PassKit, QR code analytics are designed to be actionable. If one campaign sees low engagement, you can adjust your distribution method or timing. If certain channels produce more installs, you can shift budget or messaging accordingly. The data shows what’s working, so you can respond quickly and improve performance without relying on assumptions.
Marketing, operations, and customer service teams can all use these insights to make targeted improvements. Whether it's refining your onboarding message, adjusting the timing of your campaigns, or identifying which types of passes generate the most usage, PassKit helps you turn analytics into meaningful outcomes. Instead of just tracking metrics, you’re equipped to take clear steps forward based on what the data reveals.
Connect PassKit to Your Existing Systems
PassKit supports integration with various third-party apps, making it easy to connect your existing tools.
API – PassKit's API allows you to link your current systems, such as CRM platforms, marketing tools, website pages, and custom applications.
Web Hooks – Set up webhooks to get instant notifications for critical loyalty data. This feature helps keep your system up-to-date with the latest information.
Automation Tools – PassKit integrates with Zapier and Make, connecting to thousands of apps.