QR Code Tracking
Create trackable QR codes and scan-ready passes for smartphones. Track scans, view real-time metrics, and optimize your campaign performance.
Track Every Scan with Smart QR Codes
PassKit makes it easy to track how, when, and where your QR codes are scanned. You can monitor scan activity in real time and view detailed data such as device type, operating system, and location. This gives you a clear view of user behavior and helps you measure the impact of your marketing campaigns.
Create fully trackable, dynamic QR codes that can be updated without reprinting. You can customize your codes, set destination URLs, and generate short links for use across multiple campaigns. From a single dashboard, you’ll see total scans, unique scans, and repeat scans, helping you understand performance and make better decisions for your next campaign.
45 Day Free Trial Pricing
Benefits of Using PassKit For QR Code Tracking
Fast QR Code Generation
Generate unique QR codes for Apple or Google Wallet passes in seconds. You'll be able to create multiple QR codes, each linked to a pass, and track scans with real-time data to measure campaign performance and user engagement.
Custom Branding
Add brand colors, logos, and layouts to every pass. Each QR code is editable and generated directly with your branding, so when someone scans it, the experience matches your identity. Easily track scan data and refine future campaigns based on performance.
Designed for Marketers and Enterprises
Built for marketers who care about results. Track QR code scans, monitor conversion, and connect QR code analytics with Google Analytics and UTM data. Understand marketing efforts, page views, and scan rates to better target each recipient across every qr code campaign.
Secure & Scalable
PassKit gives you tracking capabilities at scale. Generate static QR codes for digital passes, track a QR code across campaigns, and monitor QR code data such as device used, OS, and total number of scans without changing the QR.
Real-Time Scan Tracking
See when codes are being scanned and track QR code metrics like GPS location, destination URL, and redirect activity. Real-time data helps improve ROI and user experience, including multiple scans, without reprinting or waiting for time without changing the QR.
Multi-Campaign Management
Manage multiple QR codes with a unique URL for each campaign. Share them through a newsletter or landing page and track performance with a QR code tracker. Use data to help guide future marketing and understand how each campaign is performing.
Practical, Portable, and Always Ready
PassKit passes are designed to work in real-life situations where speed and clarity matter. Whether it's an event ticket, seat assignment, or guest credential, attendees can access everything they need with a single mobile pass. No apps to download, no emails to search, and no paper to carry. Stored securely in Apple Wallet or Google Wallet, the pass is always accessible on their phone and easy to present at check-in.
Each pass includes a unique QR code that integrates with your access control process. With built-in QR code tracking, you can see exactly when and where passes are scanned. This helps staff verify usage, monitor attendance in real time, and ensure every guest moves smoothly through check-in and into the event.
The PassKit Advantage
Speed to market
Get to market faster with pay-as-you-go pricing, free support and the freedom to scale up and down without contracts.
Operate at scale
Integrate Apple Wallet and Google Wallet passes into your existing infrastructure with minimal complexity and transparent support.
Gain Real-Time QR Code Tracking Insights
With PassKit’s QR code tracking capabilities, you get real-time visibility into how fans interact with their digital passes at stadiums. After distribution, you can track scans, installs, uninstalls, updates, and redemptions across Apple Wallet and Google Wallet to understand exactly how passes are being used inside and outside the venue.
These QR code tracking insights help confirm that your system is functioning properly, show how adoption grows over time, and support operational reporting without needing external analytics tools. All scan and usage data is available in one place, giving you a clear view of fan engagement from the moment the pass is sent.
Connect PassKit to Your Existing Systems
PassKit supports integration with various third-party apps, making it easy to connect your existing tools.
API – PassKit's API allows you to link your current systems, such as CRM platforms, marketing tools, website pages, and custom applications.
Web Hooks – Set up webhooks to get instant notifications for critical loyalty data. This feature helps keep your system up-to-date with the latest information.
Automation Tools – PassKit integrates with Zapier and Make, connecting to thousands of apps.