The Retail O2O Solution
Deliver an engaging retail mobile experience that consumers love.
The Reality of Retail O2O
Loyalty is king. And you know it's not good enough for a consumer to simply love a brand or product online anymore. A 'like' is useless in the real world. Which is why we've designed several O2O solutions that help you easily and affordably convert online intent into offline attraction, interaction and transaction.
Solutions Use Cases
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43% of retailers are already connecting with consumers through mobile.
Retail Challenges & Implications
Decreased Foot Traffic
People are power. But it's not just about getting more through the door. You want to drive engagement and action in a physical location, from the right people at the right time – most likely in off-peak hours.
Mobile Is Expected
Who hasn't got one? Some of your customers have two. What used to be the second screen is now THE screen. And time spent with mobile devices (127mins / day) is now close to that of TV (168-mins / day). And yet you're probably not spending anywhere near as much marketing effort there.
Understanding Consumers Behavior + Preference
What do women want? What do men crave? What does 21 year old, 6ft3 Jimmy Cowen from Park View in San Francisco desire? You want answers and require detailed analytics in order to get them; to know your customers and really offer something they'll love.
Discounting Wars Can't Be Won
Everyone loses when it comes to discounting. It hurts your bottom line and your brand image. Plus it doesn't always attract customers who appreciate the experience you deliver.
Security
Customer data is sacred. Not only is it essential that you keep it safe to build trust, but also collect and analyze it to help build a better experience. You want to ensure both.
Physical Marketing
When was the last time a coupon or member card jumped out of your wallet, reminding you to use it? It's not only costly and wasteful, but physical marketing material is very difficult to track. An assistant might ask at the POS, but you want to provoke a purchase when someone's walking by your store or even sitting at home.
Example Retail Executions
Perpetual Coupon
Share pass on social and via QR Code in-store
WEEK 1: Send notification and update mobile wallet content with discount details
WEEK 2: Send notification and update mobile wallet content with free sample details
WEEK 3: Send notification and update mobile wallet content with event invite
WEEK 4: Send notification and update mobile wallet content with link to become a VIP member
Membership Card
Share pass on social and via QR Code in-store
Push a notification just before lunch as reminder to visit
Activates lock-screen message with an offer, via beacon when close-by store
Scan mobile wallet content to redeem offer at POS
Update mobile wallet content automatically with new point balance, each time it's scanned
Loyalty Card
Share pass on social and via QR Code in-store
Customer scans mobile wallet content at POS
Mobile wallet content adds one digital stamp
Mobile wallet content automatically changes to an offer when stamp threshold is reached
Customer redeems offer at checkout POS
Mobile wallet content returns to stamp-less card again
Retail O2O Benefits
Increase foot traffic
Provoke even more action in a physical location, especially in off-peak hours with a targeted coupon campaign.
Easy to use
You'll love how simple our O2O solutions are. The online Pass Designer is particularly easy to use and creating a campaign can be done in seconds.
Increased Brand Recognition, Loyalty and Revenue
It does exactly what it says on the box. You'll see increased loyalty, traffic, preference and an ROI that's proven stronger than paper campaigns
A new marketing channel
Send lock-screen notifications directly to a consumer's phone rather than by SMS, Social, Email or any other channel for that matter.
More secure than a physical wallet
Your physical wallet - full of unused coupons - can be lost or stolen. And while your phone can be taken, mobile wallet content can't be accessed without your passcode or fingerprint. It's also automatically backed up in the cloud.
Analytical data
Get locations, dates times, and other behavior data from an O2O campaign and then tweak your offering in real-time.
PassKit Retail O2O Solutions
DIY (Do It Yourself) Solutions
You already know what you want to create, are confident in doing it yourself, and don't need dedicated training or assistance from us.
DIFM (Do It For Me) Solutions
You have an idea of what you want to create, are looking for something more custom than our online plans, and need our help with integration and implementation.
Get in touch with us
Looking for a custom solution? Get in touch here.