Retail Loyalty Solutions
Deliver an engaging retail mobile experience that consumers love.
Make Loyalty Simple with Mobile-First Digital Passes
Retailers need loyal customers to grow. With more competition, businesses must keep shoppers engaged beyond discounts. A strong loyalty strategy encourages repeat visits and builds lasting relationships. Customers return when they feel valued through exclusive deals and personalized offers.
Loyalty in retail is about more than just rewards. It’s about keeping customers connected and giving them reasons to choose the same brand again. Simple, convenient ways to track and use benefits make a big difference. When loyalty feels effortless, shoppers are more likely to stay engaged.
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Retail Challenges & Implications
Decreased Foot Traffic
People are power. But it's not just about getting more through the door. You want to drive engagement and action in a physical location, from the right people at the right time – most likely in off-peak hours.
Mobile Is Expected
Who hasn't got one? Some of your customers have two. What used to be the second screen is now THE screen. And time spent with mobile devices (127mins / day) is now close to that of TV (168-mins / day). And yet you're probably not spending anywhere near as much marketing effort there.
Understanding Consumers Behavior + Preference
What do women want? What do men crave? What does 21 year old, 6ft3 Jimmy Cowen from Park View in San Francisco desire? You want answers and require detailed analytics in order to get them; to know your customers and really offer something they'll love.
Discounting Wars Can't Be Won
Everyone loses when it comes to discounting. It hurts your bottom line and your brand image. Plus it doesn't always attract customers who appreciate the experience you deliver.
Security
Customer data is sacred. Not only is it essential that you keep it safe to build trust, but also collect and analyze it to help build a better experience. Clear communication about how data is used can further reassure customers and increase engagement. Protecting this information strengthens customer relationships and ensures long-term loyalty. You want to ensure both.
Physical Marketing
When was the last time a coupon or member card jumped out of your wallet, reminding you to use it? It's not only costly and wasteful, but physical marketing material is very difficult to track. An assistant might ask at the POS, but you want to provoke a purchase when someone's walking by your store or even sitting at home.
Driving Engagement with Real-Time Loyalty Features
Real-Time Updates
PassKit allows retailers to update loyalty cards instantly, ensuring customers always see their latest points, rewards, and offers. Changes appear automatically in Apple and Google Wallet, removing the need for apps or manual checks.
Push Notifications
Retailers using PassKit can send automated notifications about new rewards, expiring offers, or exclusive deals. These lock-screen alerts keep customers engaged and encourage them to redeem rewards before they expire.
Geofencing & Location-Based Alerts
With PassKit’s geofencing capabilities, retailers can trigger notifications when customers enter a designated area. These alerts remind shoppers of available discounts or promotions, helping to increase foot traffic and in-store sales.
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43% of retailers are already connecting with consumers through mobile.
Modern Loyalty Solutions for Retailers
Retailers need a simple way to create, manage, and distribute digital loyalty cards. With PassKit’s web-based platform, businesses can design passes, set up automated updates, and issue them to customers in just a few clicks. Customers can then store their loyalty cards in Apple Wallet or Google Wallet, ensuring they always have access when shopping.
PassKit also makes it easy to keep loyalty cards relevant. Retailers can adjust offers, update rewards, and send notifications, all in real time. With a fully digital system, businesses no longer need to print new cards or rely on outdated methods. Instead, they can provide a mobile-first loyalty experience that keeps customers engaged and returning.
Connect PassKit to Your Existing Systems
PassKit supports integration with various third-party apps, making it easy to connect your existing tools.
API – PassKit's API allows you to link your current systems, such as CRM platforms, marketing tools, website pages, and custom applications.
Web Hooks – Set up webhooks to get instant notifications for critical loyalty data. This feature helps keep your system up-to-date with the latest information.
Automation Tools – PassKit integrates with Zapier and Make, connecting to thousands of apps.
The PassKit Advantage
Speed to market
Get to market faster with pay-as-you-go pricing, free support and the freedom to scale up and down without contracts.
Operate at scale
Integrate Apple Wallet and Google Wallet passes into your existing infrastructure with minimal complexity and transparent support.
Measure Loyalty Performance with PassKit Analytics
Retailers need accurate data to understand how customers engage with their loyalty programs. PassKit’s analytics dashboard tracks enrollments, wallet installs, redemptions, and customer activity, giving businesses a clear view of performance. By monitoring these key metrics, retailers can identify what’s working and where improvements are needed.
PassKit also allows retailers to track adoption across different distribution channels, helping businesses see whether customers are adding loyalty cards via email, SMS, or website links. With this visibility, retailers can refine their distribution strategies to maximize adoption rates and ensure more customers are actively using their digital loyalty cards.
Frequently Asked Questions
What Is Retail Loyalty?
Retail loyalty refers to the strategies businesses use to keep customers coming back. It’s about more than just discounts, it includes reward programs, exclusive offers, and personalized incentives that make shoppers choose one brand over another. By building loyalty, retailers increase repeat visits, higher spending, and stronger customer relationships over time.
How Do Digital Loyalty Passes Improve Customer Retention?
Digital loyalty cards provide a frictionless and convenient way for customers to engage with a retailer’s loyalty program. Unlike plastic cards that are easily lost or forgotten, digital cards are stored directly in Apple Wallet or Google Wallet, ensuring they are always accessible. This makes it easy for customers to check their rewards, redeem offers, and stay engaged with the brand.
With real-time updates, retailers can dynamically adjust offers, notify customers of expiring rewards, and personalize incentives based on shopping behavior. Push notifications and geofencing further enhance engagement, ensuring customers receive timely reminders and location-based promotions. By making loyalty effortless and accessible, digital loyalty cards drive higher retention rates and repeat visits.
How Can Digital Loyalty Passes Be Distributed to Customers?
Retailers can distribute digital loyalty cards through SMS, email, or a direct website link, allowing customers to add them to Apple Wallet or Google Wallet instantly. Cards can also be sent automatically after a customer signs up for a loyalty program or makes a purchase.
Can a Digital Loyalty Card Be Updated Without Reissuing It?
Yes, digital loyalty cards can be updated in real time without needing to issue a new card. With PassKit, retailers can modify points balances, rewards, expiration dates, and promotional offers, and the changes will automatically reflect on the customer’s existing card in Apple Wallet or Google Wallet.
This means businesses can keep loyalty cards relevant without requiring customers to download a new version.