Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring
WeChat is an extremely popular app in China and other parts of Asia, while it is best known for being a messaging app, WeChat is actually so much more. WeChat offers true insight into what an all-in-one platform looks like
Let’s Get Physical With The Physical Web features different use cases and ideas on how the Physical Web can be implemented in our day to day lives. In this episode, I explore a potential Physical Web use case with a
Everyone is familiar with the concept of loyalty programs. Hotels, airlines, and grocery stores have the most well-known loyalty programs. While most people feel they understand the concept and how it works, not everyone understands why it works or why
The Frame In this article I will briefly examine the social media strategy I applied to Loopy Loyalty in a span of eight weeks time, particularly regarding Twitter and the results obtained from the 14th of September until the 5th
The world is changing. The days of massive TV and billboard ad campaigns are over. This may be a sad thought for creatives who reminisce about advertising’s heyday, but it has opened a whole new world for marketers. Mobile marketing
