In today’s digital world, every marketer must have a digital marketing strategy. The problem is that most people don’t even
Brandon Lane
Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of
Paul
WeChat is an extremely popular app in China and other parts of Asia, while it is best known for being
Brandon Lane
Let’s Get Physical With The Physical Web features different use cases and ideas on how the Physical Web can be
Brandon Lane
Everyone is familiar with the concept of loyalty programs. Hotels, airlines, and grocery stores have the most well-known loyalty programs.
Brandon Lane
The Frame In this article I will briefly examine the social media strategy I applied to Loopy Loyalty in a
Nicholas Bortoluzzi