Airports and airlines are clumsy environments. Waiting in lines, finding gates, delayed flights, and ridiculous in-flight purchasing policies make traveling
The world of marketing is being disrupted by mobile wallets. Many people think that mobile wallet is just about payments,
To many, Passbook is more than just an example of mobile engagement through mobile wallet. To these people, digital wallets
The Future Of Loyalty Programs Loyalty programs are not a new concept unto themselves. Brands have been increasing their reputation
In terms of mobile marketing, mobile wallets like Passbook should be extremely appealing. However, the concept of mobile wallet has
With mobile phone penetration expected to reach nearly 70% of the global population by 2017, it would be foolish to