In terms of mobile marketing, mobile wallets like Passbook should be extremely appealing. However, the concept of mobile wallet has been around since 2012, and companies have been surprisingly slow to adopt its litany of benefits. This has changed to
Being attractive is one thing. But being utterly beautiful is a whole other ball game, and when it comes to designing Passes you want your users to be in awe of your creation. Unlike genetics, you can easily morph your
How would we describe Apple Pay in one word? We’d say Revolutionary. A major shift in consumer preference for the digital wallet is coming in 2015. Apple Pay may not be in your country yet, but soon it will be,
What is your business doing with Apple Pay? If the answer to that is “nothing” or “I’m not sure”, then that’s okay. Ever since Apple Pay’s debut in late 2014, marketers, developers, investors, and mobile wallet experts have immediately seen
You can listen to the audio here and download the mp3 for free: https://soundcloud.com/passkit/5-creative-uses-of-mobile-wallet-passbook. This video covers 5 mobile wallet case studies that will show you how different companies from different industries are capitalizing on mobile wallet technology. We take
You can listen to the audio here and download the mp3 for free: https://soundcloud.com/passkit/5-things-your-competitors-can-teach-you-about-mobile-wallet. This video covers 5 mobile wallet case studies that will show you how different companies from different industries are capitalizing on mobile wallet technology. We take
