To many, Passbook is more than just an example of mobile engagement through mobile wallet. To these people, digital wallets
Wendy Chan
If you want to take customer engagement seriously, then you’re going to have to take mobile wallet engagement seriously as
Wendy Chan
The Future Of Loyalty Programs Loyalty programs are not a new concept unto themselves. Brands have been increasing their reputation
Wendy Chan
In terms of mobile marketing, mobile wallets like Passbook should be extremely appealing. However, the concept of mobile wallet has
Wendy Chan
Being attractive is one thing. But being utterly beautiful is a whole other ball game, and when it comes to
Wendy Chan
How would we describe Apple Pay in one word? We’d say Revolutionary. A major shift in consumer preference for the
Wendy Chan