A loyalty program that is properly built with clear goals and provides value to the customer can be extremely beneficial to the business. Areas such as customer knowledge, product and service differentiation, customer retention, and profitability can greatly increase
If you are a business owner or a marketer and you don’t have your brand in your customers’ smartphone then PassKit’s Loopy Loyalty is one of those must-have applications for 2016. And the best news is it won’t cost you
Between getting our GemTot SDK App out to the app store and having our PassKit Christmas party, we’ve certainly kept busy during the month of December. And just when you thought that Loopy Loyalty couldn’t get any better, here comes
Everyone is familiar with the concept of loyalty programs. Hotels, airlines, and grocery stores have the most well-known loyalty programs. While most people feel they understand the concept and how it works, not everyone understands why it works or why
At wwdc, Apple announced that a total of 6 retailers; Walgreens, Kohl’s, Coca-Cola, Dunkin’ Donuts, Panera Bread, and Wegmans, would have NFC enabled loyalty cards that integrated with Apple Pay upon the release of Apple Wallet. This weekend I went to
Today’s marketing world is shifting. Brands both big and small are trying to develop the next cult following. As more and more companies see the power of brand loyalty, the harder it becomes to stand out from the crowd. But
