It won’t come as a surprise to learn that the app market is highly competitive. Statista estimates that over five million apps are available across Google Play and the Apple App Store. That’s a massive number of user options, making
Image source: Freepik Technology is transforming the customer experience by reinventing every interaction or touchpoint between your brand and customers. Prospective customers might hear about your company from a friend, visit your website, or see social media posts. In other
Is there any point in having a loyalty program if you don’t advertise it? If you don’t promote your loyalty program, users will probably forget they signed up. You need proper software and a well-thought strategy to keep your customers
Shiv Singh, a business leader and author of many books, said: “The purpose of a business is to create a customer who creates customers.” If you increase customer loyalty, you will simultaneously improve customer retention and customer lifetime value and
With so many consumers being savvy about marketing tricks, brands must become more creative when advertising their products or services. With a conventional marketing strategy, you can deliver promotional messages via mass media channels such as television and radio, resulting
In today’s business world, if you want to increase your revenue, you must build a solid strategy to attract new clients or retain the existing ones. There are indeed many ways to gain customers. However, if you don’t conduct a
