Customer experience has always been an essential aspect of every successful business strategy. Customers want to feel excited when they spend their money. They want to enjoy themselves and always opt for a product or service that offers a superior
Consumers have changed a lot over the years. About a decade ago, they were satisfied with generic customer experiences. They only wanted to visit your physical store and buy your products or services. Nowadays, however, consumers have become more demanding.
Many companies have tried various customer loyalty programs in the past, from punch tickets to membership cards. These methods worked for a few years with customers returning for repeat purchases. Essentially, a loyalty program creates an organic customer cycle with
Customer retention should be a priority for all businesses. However, this is more so for small businesses that lack the funds for mass marketing (consistently attracting fresh waves of clients). Research shows that customer retention has significant benefits. Specifically, a
Customer loyalty has remained a priority for modern businesses since the beginning of commerce. Based on market research, it’s much more profitable to keep customers than to seek new ones. Specifically, it could cost brands five times more to attract
Digital Loyalty Cards Vs. Physical Loyalty Cards Loyalty programs keep customer experiences fresh and exciting – giving buyers an extra reason for a return purchase. Traditionally, such programs included printed scratch cards, coupons, and vouchers. However, times have changed, and
