Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring
Category: Customer Loyalty
A loyalty program that is properly built with clear goals and provides value to the customer can be extremely beneficial to the business. Areas such as customer knowledge, product and service differentiation, customer retention, and profitability can greatly increase
PassKit wants you to succeed in 2016. And we are giving away the amazing Loopy Loyalty mobile marketing solution for free.
If you are a business owner or a marketer and you don’t have your brand in your customers’ smartphone then PassKit’s Loopy Loyalty is one of those must-have applications for 2016. And the best news is it won’t cost you
WeChat is an extremely popular app in China and other parts of Asia, while it is best known for being a messaging app, WeChat is actually so much more. WeChat offers true insight into what an all-in-one platform looks like
Everyone is familiar with the concept of loyalty programs. Hotels, airlines, and grocery stores have the most well-known loyalty programs. While most people feel they understand the concept and how it works, not everyone understands why it works or why
In today’s business world, you can’t just sit back and expect customers to come to you. As much as people like to say “build it and they will come”, you are not Noah, and you are not building an arc.