Image source: Freepik User acquisition is more expensive than retaining existing users. It implies that user retention, in other words, holding users’ attention over time, is critical for success. Even stats show that a higher retention rate can increase your

Image source: Freepik Technology is transforming the customer experience by reinventing every interaction or touchpoint between your brand and customers. Prospective customers might hear about your company from a friend, visit your website, or see social media posts. In other

Is there any point in having a loyalty program if you don’t advertise it? If you don’t promote your loyalty program, users will probably forget they signed up.  You need proper software and a well-thought strategy to keep your customers

Shiv Singh, a business leader and author of many books, said: “The purpose of a business is to create a customer who creates customers.”  If you increase customer loyalty, you will simultaneously improve customer retention and customer lifetime value and

In today’s business world, if you want to increase your revenue, you must build a solid strategy to attract new clients or retain the existing ones. There are indeed many ways to gain customers. However, if you don’t conduct a

The loyalty program market is growing rapidly with the increasing number of digital natives. Statistics also show that the global loyalty management market will be worth over $18.2 billion by 2026.  Digital natives have higher expectations from brands and are