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e-gift cards
Paul

How Do E-Gift Cards Work? An In-Depth Guide

Gift cards have become an increasingly popular choice among gift-givers, and research indicates that the global gift card market will reach a value of $1.4 trillion by 2026. The growing popularity of digital gift cards is partly responsible for this

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customer experience metrics
Paul

Top 11 Customer Experience Metrics to Monitor in 2022

Image source: LTVplus Customer experience represents the customers’ perception of each interaction with your brand. Businesses use customer experience metrics to track: Overall customer satisfaction Purchase frequency and retention rates Customer service quality and performance  Customer loyalty  A positive customer

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