Consumers have come to expect the same level of personalisation and service in the physical store as well as they do in the e-commerce environment. How can brands and retailers step up their marketing efforts to better deliver to their
How is mobile changing consumers’ expectations? Consumers are highly mobile, with a forecasted 70% of world population owning a smartphone by 2020. In the US, adults spend almost 70 hours a month on their mobile. Furthermore, around half of adult
In this article we are going to explain how to distribute mobile wallet content to contacts via email. We will assume you already know How to Upload your contacts to the CherryPie CRM, and How to create Customer Segmentations within
Ever wondered how to best market your mobile wallet content? In case you have – you might find this blog helpful! Once you have finished designing your mobile content on LoopyLoyalty or The PassKit Portal, you need to consider the most efficient way to
I was recently asked to give some guidance and advice on how a well established cosmetics company (based in S.Korea) could make use of an O2O strategy and an omnichannel marketing plan. This advice is not just relevant to the S.Korea market
Since Alex Rampell first coined the term O2O (online-to-offline) in 2010, we’ve seen many businesses jumping onto the O2O bandwagon. But have you ever really thought about why? Other than putting the latest buzz words in a company report, what are the
