Every week, updates are released, products are announced, or an event happens that could potentially affect your marketing strategy. Some things spell disaster while others scream opportunity. So each week, I’m going to provide you with some updates from the news that could affect your marketing strategy, for either better or worse. So checkout this week’s weekly marketing roundup.
Amazon sees heavy use of Dash Buttons, adds 100 more.
After seeing a 75% increase in Dash Button usage over the last three months, Amazon is adding 100 more buttons and tripling the amount of available brands. Some of the brands that are now available include Brawny, Clorox, Peet’s Coffee, Doritos, Playtex, Red Bull and Starbucks. The new retail categories that have been added to the Dash program include snacks, vitamins, office products, pet supplies, feminine care and batteries, as well as new beverage options.
When the Dash program was first introduced, many people speculated whether or not it would catch on, but Amazon says that it has.
“Customers are using Dash buttons more than once a minute,” says Daniel Rausch, Director of Amazon Dash.
For a full list of brands, check out the press release here.
Why is this important?
The success of the Dash program should be noted by marketers because the concept has now been proven. People want a simple way to order and pay for their items. It also gives brands an opportunity to push a lot of product sales through Amazon. Being apart of the Dash program should be a goal for every company, since nothing’s better than being a single push of a button away from your customers.
https://www.youtube.com/watch?v=EHMXXOB6qPA
Source: MarketingLand
Facebook expands Facebook Live, placing in front and center in the app.
Facebook proves that they are putting a major focus on winning the live video battle verses Twitter/Periscope. The company just announced a new set of features for Facebook Live, along with giving Facebook Live’s icon a new location right on the homepage of the app, replacing the current Messenger icon.
Some of the new Facebook Live features include:
Livestreamers can now broadcast their stream into groups and events.
Facebook Live videos now include the same Reactions recently rolled out for posts earlier this year, giving viewers the ability to show how they feel about a video with one of Facebook’s reaction emoticons. This is even better than Periscopes tap to like feature.
According to Facebook, the reactions will appear in real time and disappear quickly, giving broadcasters and viewers a sense of how people are reacting during different points of the video. “It’s like hearing the crowd applaud and cheer,” says Facebook. This feature is incredibly similar to Periscopes.
Another new feature is the addition of five new filters for live videos, making it possible for a broadcaster to doodle or draw on their live video as it’s being broadcast.
Don’t forget about the analytics side. Facebook Live lets you view the analytics for total number of views along with “Viewers During Live Broadcast,” which is a visual representation that shows the number of viewers during different moments throughout a live broadcast.
Why is this important?
This is important for marketers because as live streaming continues to grow, it gives brands a new avenue to connect with their audience and build relationships. With both Twitter and Facebook putting a heavy emphasis on live streaming, it will be around for awhile. Meaning it is best to bring your brand advocates up to date on the features and to begin building a strategy on how you can use live streaming to grow your brand awareness. For more information, check out this post from Facebook.
Source: MarketingLand
