Understanding How a Loyalty Card App Works
Unlike traditional loyalty programs that rely on third-party apps,
PassKit enables a fully mobile experience by issuing digital loyalty
cards directly to Apple Wallet and Google Wallet. No downloads, no
accounts, no friction.
Once a customer joins your program, they receive their loyalty card
via email, SMS, or a shareable link. After adding it to their mobile
wallet, the card automatically reflects new points, rewards, or tier
upgrades after each qualifying purchase, visit, or event.
PassKit syncs each pass in real time, so customers always see the most
accurate version in their wallet. There are no apps to reopen or accounts
to log into, just instant, mobile-native access to their rewards.
For businesses, it’s just as efficient to manage. PassKit’s no-code
dashboard and Integrations Library connect directly with platforms like
Shopify, Salesforce, Klaviyo, HubSpot, and more. You can automate reward
delivery, trigger campaigns, and monitor loyalty performance without
disrupting your existing workflows.
Can I Use Digital Loyalty Cards Without a Physical Store?
Yes. PassKit’s digital loyalty cards work perfectly for online-first or hybrid
businesses. Whether you’re running an e-commerce store, subscription box service,
or mobile-only brand, you can issue loyalty cards via email, SMS, or web link. Cards
are stored in Apple Wallet or Google Wallet and updated remotely through your connected
systems. You can reward online purchases, digital event attendance, referrals, or any
tracked action, no physical checkout required.
How Flexible Is PassKit for Custom Loyalty Program Design?
PassKit gives you complete control over how your loyalty program looks, behaves, and evolves.
You can tailor every aspect, from the branding (logo, colors, layout) to the reward mechanics
(points, tiers, offers, or visit-based milestones). No code is needed to build beautifully branded
loyalty passes, and you can configure logic for different customer actions using built-in tools or
integrations.
Are Digital Loyalty Cards Effective for Customer Retention?
Yes, digital loyalty cards help increase retention by offering real-time, personalized incentives
that stay on the customer’s device. With PassKit, businesses can reward repeat behavior using mobile
wallets like Apple Wallet and Google Wallet, eliminating the friction of forgotten cards or clunky apps.
The ability to trigger offers based on behavior (like frequency, spend, or milestones) helps keep customers
engaged and returning more often.