Important Note: CherryPie is no longer supported. PassKit released the all new PassKit Platform in early 2020. This platform incorporates decades of experience designing, developing and implementing world class mobile wallet solutions for some of the biggest international brands.
In today’s digital world, every marketer must have a digital marketing strategy. The problem is that most people don’t even know where to begin when trying to enter the digital realm of marketing. To help you out, I put together
Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring
Tech Trends- Jan 16-17 New details on Hololens, an Android Pay promotion, Uber could take to the skies and more in this week’s Weekend in Tech Trends. Tech Trends 1) New detail emerge over the Microsoft Hololens Not many details are
A loyalty program that is properly built with clear goals and provides value to the customer can be extremely beneficial to the business. Areas such as customer knowledge, product and service differentiation, customer retention, and profitability can greatly increase with
While 2015 was projected as the year of beacons, many places took 2015 to slowly rollout and test their beacon strategy. In 2016, we will begin to see more gradual rollouts and full integration of beacon technology. ABI Research believes
