Know Thy Customer It’s one of the cardinal rules of marketing. Savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms developing customer profiles, figuring
Tech Trends- Jan 16-17 New details on Hololens, an Android Pay promotion, Uber could take to the skies and more in this week’s Weekend in Tech Trends. Tech Trends 1) New detail emerge over the Microsoft Hololens Not many details are
A loyalty program that is properly built with clear goals and provides value to the customer can be extremely beneficial to the business. Areas such as customer knowledge, product and service differentiation, customer retention, and profitability can greatly increase with
Here at PassKit, we hate waste. We strive to end all forms of waste both within our personal lives and throughout our company. Whether it’s wasting time, resources or money, we hate it all – it’s just one reason we do
While 2015 was projected as the year of beacons, many places took 2015 to slowly rollout and test their beacon strategy. In 2016, we will begin to see more gradual rollouts and full integration of beacon technology. ABI Research believes
Tech Trends- Jan 9-10 TVs that don’t ruin your living room, Tesla updates, more attacks on hoverboards and more in this week’s Weekend in Tech Trends. Tech Trends 1) Panasonic unveils transparent TV Panasonic believes they have the solution to your current
