Introduction to Apple and Google Wallet Passes and how they can
transform your business
Tap into the power and trust of Apple and Google Wallet
Apple and Google Wallet gives your customers a convenient way to
organize and use rewards cards, boarding passes, tickets, gift
cards, and more in one place. And by using PassKit you can provide
relevant information the moment your customers need it.
Store loyalty cards, discount cards and points cards. If an account
related to a loyalty card carries a points balance, and/or a tier,
the pass can be updated to display the current balance and/or tier.
Gym membership, identity cards, and
other types of membership cards. Each pass usually contains a
profile image of the member and is used multiple times to check in,
earn points, redeem points, check-out etc.
Gift cards are a form of prepaid debit cards loaded with funds for
future use. When a purchase is made using a gift card the pass can
be updated to display the current balance.
Entry into concerts, movies, plays, sporting events, or other
events. Typically, each pass corresponds to a specific event, but
you can also use a single pass for several events as with a season
ticket.
Serves as proof of enrollment or active status in an insurance
policy. May contain relevant information such as policy number, type
of coverage, effective date, and contact details. Typically used for
health insurance, but can also be used for other types of policies.
A digital business card stored in Apple and Google Wallet is a
virtual version of a traditional business card. It holds your
contact information, logo, and other details, just like a physical
card. The key advantage is that your details can be easily shared.
This eliminates the need for physical cards and ensures all your
contact info gets saved accurately.
Train tickets, airline boarding passes, and other types of transit
passes. Each pass usually corresponds to a single trip with a
specific starting and ending point.
Your customers can add passes to their Wallet and have them appear
on a user's lock screen based on the time and location when the pass
is relevant. You can also use PassKit to update a pass's content
using push notifications.
Get Started
Learn how to plan, implement, and distribute passes with PassKit.