Wallet Passes

Introduction to Apple and Google Wallet Passes and how they can transform your business

Apple Wallet app icon and Google Pay app icon

Tap into the power and trust of Apple and Google Wallet

Apple and Google Wallet gives your customers a convenient way to organize and use rewards cards, boarding passes, tickets, gift cards, and more in one place. And by using PassKit you can provide relevant information the moment your customers need it.

Membership Cards in Apple and Google Wallet

Loyalty Cards

Store loyalty cards, discount cards and points cards. If an account related to a loyalty card carries a points balance, and/or a tier, the pass can be updated to display the current balance and/or tier.

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Example pass

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Loyalty Card in Apple Wallet

Membership Cards

Gym membership, identity cards, and other types of membership cards. Each pass usually contains a profile image of the member and is used multiple times to check in, earn points, redeem points, check-out etc.

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Example pass

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Membership card in Apple Wallet

Coupons

Coupons, special offers, and other discounts. If an offer has expired, the coupon can be updated with a new offer and expiration date.

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Example pass

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Digital Coupon in Google Wallet

Gift Cards

Gift cards are a form of prepaid debit cards loaded with funds for future use. When a purchase is made using a gift card the pass can be updated to display the current balance.

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Example pass

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Gift Card in Google Wallet

Event Tickets

Entry into concerts, movies, plays, sporting events, or other events. Typically, each pass corresponds to a specific event, but you can also use a single pass for several events as with a season ticket.

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Example pass

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Event Ticket in Apple Wallet

Policy Passes

Serves as proof of enrollment or active status in an insurance policy. May contain relevant information such as policy number, type of coverage, effective date, and contact details. Typically used for health insurance, but can also be used for other types of policies.

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Example pass

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Policy Pass in Apple Wallet

Business Cards

A digital business card stored in Apple and Google Wallet is a virtual version of a traditional business card. It holds your contact information, logo, and other details, just like a physical card. The key advantage is that your details can be easily shared. This eliminates the need for physical cards and ensures all your contact info gets saved accurately.

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Example Pass

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Digital Business Card in Apple Wallet

Boarding Passes

Train tickets, airline boarding passes, and other types of transit passes. Each pass usually corresponds to a single trip with a specific starting and ending point.

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Example pass

Boarding Pass in Apple Wallet

Notifications

Your customers can add passes to their Wallet and have them appear on a user's lock screen based on the time and location when the pass is relevant. You can also use PassKit to update a pass's content using push notifications.

Lockscreen notification triggered by Apple Wallet

Get Started

Learn how to plan, implement, and distribute passes with PassKit.

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