The Operating System for Mobile Wallet Engagement
One unified platform to create, distribute and automate all Apple Wallet and Google Wallet pass types - including loyalty cards, membership cards, coupons, event tickets and boarding passes.
Trusted by leading brands and organizations
Across travel, retail, hospitality, sports and events.
How PassKit works
Go from idea to live Apple Wallet and Google Wallet experiences in days, not months.
1. Choose your pass type
Start with a ready-made template for loyalty, memberships, coupons, tickets or boarding passes.
2. Customize and connect
Add your branding, fields and rules. Connect to your CRM, POS or existing systems whenever you're ready.
3. Launch and automate
Distribute passes at scale, send real-time updates and track engagement from a single unified platform.
Flexible templates for every use case
Loyalty, memberships, coupons, tickets and more — all customizable and ready to launch.
See how it worksStep 1 - Choose your wallet pass type
Pick a template below. We'll load it directly into your PassKit account so you can customize and launch fast.
LOYALTY CARDS
MEMBERSHIP CARDS
EVENT TICKETS
BOARDING PASSES
BUSINESS CARDS
Stop wasting paper and plastic. Start using PassKit.
Say goodbye to paper coupons, plastic membership cards and junk
email.
And say hello to digital loyalty cards in your
customers' mobile wallet application.
Start Free. Pay as You Grow.
Digital passes cost pennies, with automatic volume discounts built in.
Coupons and tickets cost less than 1 cent each at scale,
and loyalty or membership cards cost as little as 0.5 cents per year.
The PassKit Advantage
Speed to market
Launch quickly with pay-as-you-go pricing, powerful templates, and the freedom to scale up or down — no minimum terms or volume commitments.
Operate at scale
As a Google Wallet Premier Partner, PassKit integrates seamlessly into existing systems and supports high-volume, mission-critical deployments across multiple regions and use cases.
Frequently Asked Questions
Quick answers to the most common questions about Apple Wallet & Google Wallet passes.
PassKit is a platform for creating, issuing, and managing Apple Wallet and Google Wallet passes — loyalty cards, memberships, coupons, tickets, gift cards and more.
No. Customers add passes directly to Apple Wallet or Google Wallet via email, SMS, QR code, or your website — no app required.
Most customers start with loyalty cards, memberships, coupons, or event tickets. PassKit supports dynamic updates (points, balances, check-ins, redemptions) in real time.
Yes. PassKit connects to your systems using APIs, webhooks, Zapier, Make, and custom integrations. You can sync customer data, trigger pass updates, automate loyalty actions, and connect to your CRM, POS, app, or website.
PassKit handles secure generation, distribution, and updating of passes. You design the pass and connect your systems; PassKit manages wallet compatibility, delivery, and real-time updates.
No. You can build and manage passes in the web portal. Developers can use the APIs, webhooks, Zapier, Make or your existing system for deeper automation.
PassKit uses usage-based pricing with no minimum time or volume commitment. Every account includes a 45-day free trial. Billing scales with the number and type of passes you issue.
Yes. PassKit is SOC 2 Type II certified and trusted by both small businesses and global enterprises. We offer EU and US hosting, support dedicated environments for high-volume programs, and operate with security, privacy, and high availability as core platform principles.