The Online Shopper's Saga - A Snapshot on eCommerce Trends
A snapshot of ecommerce trends and the changing expectations of online shoppers.
A glimpse on eCommerce trends (2015 - 2019)
In this blog post we will cover some of the statistics and trends on eCommerce between 2015 and forecasts for 2019. As you will see, numbers are constantly growing and new opportunities are arising in the online space. Please find the full report here (Totalprocessing infographic).
This article will cover the following topics:
- Retail Sales Over the years VS online shopping as percentage of Retail Sales
- Number of online shoppers
- Top 10 eCommerce websites
- Conclusions
Retail Sales Over the years VS online shopping as percentage of Retail Sales
In this part of the infographic you can see the comparison between retail sales and forecasts on online shopping as percentage of retail sales. As you can see, there is a proportional correlation between brick-and-mortar sales increase and online sales respectively.
Number of online shoppers
By 2019 there will be almost 2 billion online buyers. This would represent roughly 45% growth of online shoppers in just about 4 years. In this expanding market, it will be more and more of a challenge for merchants to compete with other vendors.
That’s why businesses are starting to come up with new ideas such as:
- How to create digital coupons that can be redeemed without being scanned
- [Insurance] FWD Hong Kong launces insurance policies stored in Mobile Wallet
- How to use gamification to grow your customer base
Top 10 eCommerce websites
The next part of the infocraphic covers the most popular shopping sites, including Amazon, ebay, IKEA, Alibaba and Walmart. See all of them in the picture below:
Conclusions
In this article we have covered some of the major eCommerce trends for the present as well as the upcoming next few years. E-commerce is overall going to keep growing, and more businesses will be part of the game. How are you going to differentiate yourself from other vendors? How are you going to smartly position yourself in the market?
If you are interested in finding out more, please take a look at our blog. Also, if haven’t already, please discover more about Mobile Wallet solutions. Last but not least, please feel free to leave any feedback or comment you might have in the comment section below.