Gym membership cards play a key role in the health and fitness industry, as 39% of the population in the US holds gym memberships. However, the digital revolution has significantly transformed the way these cards work.
Paper cards are out, and digital ones are in. You can now make a practical gym membership card that works on mobile devices.
PassKit lets you create these digital membership cards easily. You can design membership cards that work with Apple and Google Wallet in just a few minutes. It means your gym members can always access their cards on their phones and use them whenever they are at your fitness centre.
Creating digital gym cards has many good points. They are inexpensive to make and send out. You can change them quickly if you need to. Plus, they help the earth by using less paper.
In this article, we will explain the basics of a gym membership card and show you how to create one using PassKit as a digital membership card software.
What is a gym membership card?
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A gym membership card is a key for members to access your workout space and a way to keep them engaged and loyal. These cards come in different forms. Some are plastic, like credit cards. Others are digital, stored in customers’ phones.
A gym membership card holds key details. It usually includes the member’s name, photo, and number, helping staff recognize paying members, check their membership level, track visits and see when the card expires.
These cards can also unlock exclusive perks and discounts, encouraging members to hit the gym more often and have a better overall experience.
Digital cards are becoming a trend since they’re hard to lose and always accessible. They’re also better for the environment.
Some cards may sync up with the gym’s app, letting customers book classes, log their workouts, or see how they progress.
The gym membership card program is personal and made for each member to support their fitness journey.
The advantages of digital membership cards for your gym
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Digital membership cards can make your gym more modern and efficient. They offer many benefits for you and your members.
Digital membership cards are easy to use and always available. Your members won’t forget them at home like they might with physical cards.
Digital cards are simple to update. You can quickly change info or provide members new benefits without making new cards.
Members can get special offers right on their phones. It makes it easy to promote new classes or deals.
You can use mobile membership cards to send reminders about gym memberships, fitness goals or upcoming events. It keeps your members engaged and active.
These scannable membership cards work with smartphone wallets, making check-ins faster. Your staff can focus on helping members instead of dealing with lost cards.
QR code membership cards can help you stand out from other gyms. They show that your fitness center is up-to-date with technology.
Key challenges with implementing gym membership cards
Setting up gym membership cards can be tricky. You might face some hurdles along the way.
One big challenge is the cost. Buying card-making equipment and materials can be expensive for your gym business.
Getting your team on board can also be tough. You’ll need to train staff to make and manage the cards. It takes time away from other tasks.
Some members might lose their physical cards often. It means you’ll have to keep making new ones, which can be a pain.
Tracking visits with cards can be hit or miss. If the scanner breaks, you might be unable to track visits correctly.
Privacy is another worry. You need to keep member info safe when it’s stored on cards or in your system.
Lastly, not all members will like using cards. Some might prefer other ways to check in for your gym services.
Don’t worry, though! You can solve these challenges with some planning and the right tools.
How to create a gym membership card with PassKit
PassKit is the leading mobile wallet service software that makes creating, managing, and distributing gym membership cards a streamlined and efficient process.
Our user-friendly platform enables you to design gym membership cards your customers can save and use with their mobile wallets to enter facilities, collect points and redeem rewards whenever they are at your fitness centre.
The process is straightforward with our pre-made loyalty card design, so you don’t need to have coding or design skills.
Let’s explain how it works.
Set up your PassKit account
To start, you need to create a PassKit account. Go to the PassKit website and sign up for a 45-day free trial. Once you’re in, you’ll see a dashboard where you can manage your projects.
Click on “Create New” to start a new membership card project. Choose the “Membership Card” option from the list of templates. It will give you a basic layout to work with.
PassKit offers a user-friendly interface. You don’t need to be tech-savvy to use it. The intuitive Pass Designer guides you through each step of the process.
Customize the gym membership card
Now, it’s time to make your card unique. PassKit lets you design visually appealing cards that match your gym’s brand.
Add your gym’s logo and pick colors that match your branding. You can change the background, text color, and other visual elements.
Include key info like the member’s name, membership type, and expiry date. You can also add a barcode or QR code for easy scanning.
Remember to add contact details for your gym. It helps members contact you if they have questions about their membership.
Upload member data
With your card design ready, it’s time to add member info. PassKit makes this easy with its bulk upload feature.
Prepare a spreadsheet with your members’ details. Include names, membership types, start dates, and any other relevant info.
Upload this file to PassKit. The system will use this data to create individual cards for each member. You can also add members one by one if you prefer.
Double-check the data after uploading. Make sure everything is correct before moving to the next step.
Sync with your gym system
You’ll want to sync PassKit with your gym’s management system to keep your digital cards up-to-date.
PassKit offers APIs that let you connect it to your existing software. It means that when a member’s status changes in your system, their digital card updates too. It helps you create an automated loyalty program.
You might need some tech help to set this up. But once it’s done, it saves you a lot of time in the long run.
Regular syncing ensures your members always have the most current info on their cards.
Test the digital membership card
Before sending cards to all your members, it’s crucial to test them. Create a test card and add it to your own mobile wallet.
Check if all the info shows up correctly. Try scanning the barcode or QR code to make sure it works with the PassKit scanning app.
Ask a few staff members to test the card too. They can give feedback on how easy it is to use and read.
Make any needed changes based on your test results. It helps avoid issues when you roll out the cards to all members.
Distribute gym membership cards
Now, you’re ready to send out your digital membership cards. PassKit offers multiple ways to do this. You can use online and offline channels to create a connected customer experience.
For example, you can send cards via email. Members get a link to add the card to their phone’s wallet. Or you can create a QR code that members scan to get their card.
For new sign-ups, you can add a button on your website. It lets them instantly get their digital card after joining.
Consider sending out instructions with the cards. Some members might need help adding the card to their phone.
Track the performance of your gym membership card
PassKit lets you see how your digital cards perform daily, weekly or monthly. You can track the number of enrolled or deleted members or how many members have added or removed the card from their mobile wallet.
Check how often members are using their digital cards. It can give you insights into gym attendance patterns.
See which digital wallets your customers are actively using to understand the distribution of wallet usage among your customer base.
Check out which channels are really good at pulling in customers. Whether email, SMS, or social media, you can figure out which ones get the most attention and engagement.
Use this data to improve your membership program. You might spot trends that help you offer better services to your members.
Remember to regularly update your cards with new promos or info. It keeps members engaged and coming back to your gym.
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Providing security with gym membership cards
Gym membership cards are more than just proof of membership in health clubs. They can be robust facility access cards and security tools.
With a modern card system, you can easily manage who enters your gym. Members swipe their ID cards or use a key fob to gain entry. It makes check-ins quick and smooth.
You can set up the access control system for different membership levels. For example, some members might only have access during certain hours. The system can automatically let them in or keep them out based on their plan.
Security is a big plus of these cards. They help keep your gym safe by:
- Preventing unauthorized entry
- Tracking who comes and goes
- Allowing you to quickly revoke access if needed
You can customize gym key tags with member details. It adds an extra layer of identity verification. You can even include a photo on the card for added security.
Remember, lost or stolen cards can be a risk. Make sure you have a system in place to deactivate lost cards quickly. You might also consider more advanced options like biometric scanners for tighter security.
By using membership cards for access control, you’re not just making things easier for your members. You’re also creating a safer, more secure environment for everyone who uses your gym.
Final words about the gym membership card
Gym membership cards made with PassKit offer many perks for your fitness center. They make check-ins quick and easy for members. No more fumbling for plastic cards! They cut down on paperwork and save time. Your staff will love the simple system, too.
PassKit lets you design eye-catching loyalty membership cards that fit your gym’s style. Add your logo, colors, and other fun touches to make the cards pop.
Members can store their cards right on their phones. It means they’ll always have them handy for workouts.
You can update your club membership card info anytime. Change class schedules, promo deals, or membership levels with a few clicks.
Tracking member visits gets easier with digital cards. See who comes in most often and reward your loyal gym-goers.
Need help? PassKit, as a digital membership card app, offers great support to answer your questions. Try PassKit for your gym membership cards. It’s a smart way to keep your fitness center running smoothly.
Start a 45-day free trial now.
FAQs about the gym membership card
Let’s answer the most common questions about gym membership cards.
What is a gym membership card?
A gym membership card is a digital or physical identifier that proves a customer’s membership to a fitness center. It typically contains their name, photo, and a unique ID number or barcode.
What card should I put my gym membership on?
You can store your gym membership on a digital wallet card in your smartphone. This makes it easy to access and reduces the risk of losing a physical card.
What is a fitness card?
A fitness card is similar to a gym membership card. It may include additional features like tracking your workouts or accessing specific fitness classes.
What is a gym membership?
A gym membership is an agreement that allows you to use a fitness facility’s equipment and services. It often comes with perks like group classes, personal training, or access to multiple locations.
