Every Shopify store owner knows the sting of watching customers make one purchase and disappear forever. But here’s the thing – keeping your existing customers happy can be more valuable than acquiring new ones.
That’s where Shopify loyalty apps come in.
With these customer loyalty apps, you can do more than just hand out points and rewards. They turn your shop into a place where customers want to purchase again. Think of exclusive deals for your regulars, fun ways to earn rewards, and that satisfying feeling of being part of an insider community.
Take PassKit, for example. This loyalty program app plugs right into Shopify through Zapier and Make, handling everything from automatic customer enrollment to smart reward tiers based on how much people spend.
PassKit offers a 45-day free trial if you want to see it in action.
In today’s article, we’ve rounded up 5 of the best Shopify loyalty apps that can help turn your one-time buyers into customers who keep coming back – and bring their friends along, too.
What are Shopify loyalty apps?
Let’s talk about what these loyalty apps actually do for your store. Think of them as your behind-the-scenes team that keeps your loyal customers feeling special, without you having to manually track every point, reward, or special offer.
These apps plug into your Shopify store and do all the heavy lifting for you. They’re smart enough to know when Sarah just made her tenth purchase to get a VIP upgrade or when Mike’s birthday is coming up to get a special discount.
It’s like having a personal assistant who helps you turn your business goals into actual results, ensuring every customer feels like they’re getting the VIP treatment.
How do Shopify loyalty apps work?
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Some Shopify loyalty apps are free to install, while others pack premium tools that can seriously level up your customer relationships. Here’s a clear breakdown of the key features.
- Customizable rewards programs: Create points-based, tiered or cashback loyalty programs. Reward customers for purchases, referrals or even social media interactions.
- Shopify integration: Enjoy a smooth setup that is compatible with your existing systems, such as checkout and inventory.
- Customer referral programs: Get existing customers to refer friends by offering incentives for the referrer and the referee, and grow your store through referral sales.
- Customized rewards and offers: Provide distinctive incentives, such as discounts for birthdays or points tied to particular products.
- Loyalty program data: Track customer behavior, program performance, and ROI to optimize your store for greater impact.
- Omnichannel support: Connect with customers online and offline by integrating loyalty programs with physical store transactions and mobile wallets or apps.
- Built-in gamification: Boost engagement by adding game-like elements like milestone rewards, spin-the-wheel features or surprise bonuses.
- Automated communication tools: Send automated emails or SMS to remind customers of unused points, exclusive offers or upcoming rewards expiration dates.
Ready to explore which Shopify loyalty app might be the best fit for your store? Let’s look at our top picks.
Top 5 Shopify loyalty apps right now
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To help you make quicker decisions and save time, we’ve compiled a list of the top 5 Shopify loyalty apps designed to increase customer loyalty for your online store. Let’s start.
1. PassKit
PassKit is a loyalty program management software you can use to reward customers for their dedication to your online store. You can integrate PassKit with Shopify through Zapier and Make and create a points reward system without coding or design skills.
With PassKit and Shopify integration, you can create an automated loyalty program. Here are just some of the tasks you can streamline:
- Add PassKit members as new customers in Shopify
- Award PassKit points for new orders in Shopify
- Burn, earn and set points
- Change member tiers
- Update card expiry date
- Check-in, check out and delete program members
Getting started with PassKit is easy. You can sign up for a 45-day free trial to test all features.
Features
- Sync all data between PassKit and Shopify
- Automate your ecommerce loyalty program
- Automatically track and update customer point balances after each purchase
- Implement tiered loyalty programs based on customer purchasing behavior
- Send instant updates about customer points and rewards status
- Send push notifications to customers based on their engagement levels
- Get real-time analytics to track customer interactions and program performance
What’s special about this tool
PassKit stands out with a full suite of features to help you automate and simplify your workflow. New customers can easily join your program, making onboarding quick and hassle-free.
Customers stay engaged thanks to real-time tracking of points and rewards, which ensures they’re always aware of their loyalty status and motivated to participate.
PassKit is flexible and customizable, helping you design loyalty programs with tiered rewards, gamification, and multiple-point structures.
With advanced customer loyalty analytics, you can see real-time buyer engagement and program performance to fine-tune your strategy and optimize your marketing actions.
With multichannel distribution, location-based and push notifications and seamless integration with your POS and CRM, PassKit lets you create dynamic and effective Shopify loyalty programs that drive customer retention and satisfaction.
Pricing
PassKit’s Pay-As-You-Grow pricing model is flexible and scalable. It starts with a flat monthly fee of $39.50, which covers up to 250 passes and lets you use the platform without a significant upfront investment.
As your business grows and you issue more passes, the cost per pass decreases. The pricing is tiered based on the volume of passes you use, which can greatly reduce costs compared to traditional loyalty programs that depend on physical cards.
Check out the Pricing page to learn more.
Pros
- It doesn’t involve any coding, design, or printing
- It’s easy to use and quick to set up
- It adjusts to the size of your business
- The cost depends on your requirements
- You can evaluate all the features for 45 days for free
- It has 24/7 online support
- It provides detailed documentation
Cons
- A free plan is not available
Sign up for PassKit today and start building loyalty programs that drive engagement, retention, and satisfaction—effortlessly!
2. Stamped
The Stamped loyalty app lets you manage ecommerce loyalty programs. You can set up different rewards like free shipping, discounts, discount codes and gift cards.
With Stamped, you can create a mobile-friendly page where your customers can see what loyalty programs you offer. You can choose logos, themes and colors to match your brand.
The app also lets you set up different program structures such as points and rewards-based, VIP-tier-based loyalty programs or programs that combine both (points and tiers).
User rating
Shopify app store rated Stamped 4.1 out of 5 based on 149 total reviews.
Features
- Points program
- Referral program
- VIP program
- UI launcher customization
- Branding removal
- Email layout editor
- POS integrations
- API access
What’s special about this tool
You can choose from multiple reward options to make your program attractive to your customers. You can reward them for loyalty, purchasing products, writing reviews and rating products, social sharing, and more.
The reward options include percentage discounts, free shipping and gift cards. The app also supports loyalty rewards referrals, allowing customers to earn points for referring friends.
Pricing
Stamped has a free forever plan and 3 paid plans:
- Premium for $59/month
- Business for $179/month
- Professional for $479/month
Pros
- Tailored loyalty experiences
- 1-click installation process
- AI for optimizing points and rewards
Cons
- Some bugs occur occasionally
- Inconsistent customer support (from very fast to no response)
- Customer reward calculation should be more flexible
3. Smile.io
Smile is a Shopify loyalty app that lets you create loyalty programs based on points or tiers. Its simple editor gives you full control over your program’s design.
You can change your program whenever you want and reward program participants effortlessly.
With Smile, you can track and analyze the point balance of your program members, reward history, referral links and more. You can get a clear view of how your loyalty program is performing.
User rating
Shopify app store rated Smile 4,8 out of 5 based on 6,547 reviews.
Features
- Points program
- Referral program
- Advanced branding options
- Customizable emails
- Nudges (on-site reminders)
- SEO-friendly loyalty page
- Embed Smile on your store
- Free product rewards
- Points expiry
- Unlimited integrations
- Analytics overview
- Data exports
- API access
What’s special about this tool
Smile has multiple loyalty features that let you reward loyalty points to your customers for birthdays, subscribing to the newsletter, placing an order, and following on social media.
It gives you a clear view of how your store credit loyalty program is performing. Smile.io is similar to S Loyalty in its user-friendly interface and custom rewards options.
Pricing
Smile subscription price depends on the number of monthly orders. It provides a free plan and three paid plans:
- Starter for $49/month with up to 500 monthly orders
- Growth for $199/month with 2,500 monthly orders, then $20 per additional 100 orders
- Plus for $999/month with 7,500 monthly orders, then $5 per additional 100 orders
Pros
- Simple interface
- Customizable reward types and ways to earn points
- Integration with popular email providers like Klaviyo and MailChimp
Cons
- Requires a certain level of customer support to educate customers on how to sign in and redeem points (the app appears as a pop-up in your store)
- Customers occasionally have difficulty finding the discount code after redeeming their points
4. LoyaltyLion
LoyaltyLion is a Shopify loyalty app that shows your store’s revenue potential by giving you real-time data on your loyalty programs.
These actionable insights let you re-think and upgrade your offers to build a base of brand advocates.
With LoyaltyLion, you can create point and tier-based loyalty programs for your stores. Tier-based loyalty programs let you offer different rewards to your customers based on their achievements. It encourages them to shop more to get higher rewards.
Besides that, you can also A/B test your loyalty programs to try multiple concepts and find out which works best for your customers.
User rating
Shopify app store rated Loyalty Lion 4,6 out of 5 based on 623 reviews.
Features
- Customizable rules and rewards
- Points program
- Reward money-off vouchers
- Unlimited members
- Branding and customization
- Analytics
- Unlimited integrations
What’s special about this tool
LoyaltyLion lets you use instant points and in-cart rewards to boost sales, customer engagement and reward redemption.
You can personalize your promotional messages and send them via on-site notifications. You can also let customers earn points and redeem rewards in-store and online.
Pricing
LoyaltyLion has a free plan and one paid plan starting at $199/month for up to 1,000 orders.
Pros
- The app doesn’t require much maintenance after setup
- Analytics shows the most valuable customers and those at risk of leaving
- Customization options to design a program that fits your brand
- Rewards points for reviews and following on social media
Cons
- Some features of LoyaltyLion require coding and a development team
- More complex loyalty rewards require a lot of manual work
5. Growave
Growave is one of the Shopify loyalty apps that lets you create point and VIP-level loyalty reward programs for your store for activities that lead to conversions.
You can let customers write reviews, post pictures to earn loyalty reward points or create a wishlist. It includes one-click social logins and a shoppable Instagram gallery widget to showcase Instagram photos on store pages.
User rating
Shopify app store rated Growave 4,8 out of 5 based on 2,136 reviews.
Features
- Loyalty
- Wishlist
- Reviews
- Instagram UGC
- Referral Program
- Nudges (popups)
- VIP program
- Loyalty page
- Points expiration
- Gift cards
- API, SDK
- Unlimited integrations
What’s special about this tool
Growave lets you put social login buttons on any page of your Shopify website so customers can log in with one click.
It also remembers customers’ shopping carts even after they leave and keeps them the same even if they switch devices.
Growave labels people who log in with social media and syncs your Shopify user database.
Pricing
Growave has a free plan and three paid plans:
- Entry for $49/month with up to 500 monthly orders
- Growth for $149/month with up to 1500 monthly orders
- Plus for $49/month with up to 3000 monthly orders
Pros
- Multiple customization options for loyalty rewards and visuals
- Good customer support
- Automated coupons that encourage more user reviews
Cons
- It doesn’t allow you to customize the text for reward pop up
- The app doesn’t support multiple languages
Still not sure which app to choose? We have a quick summary in a table form.
A quick overview of Shopify loyalty apps
Here’s a comparison table to help you see the differences between these Shopify loyalty apps.
| Feature/Software | PassKit | Stamped | Smile.io | LoyaltyLion | Growave |
| Core functionality | Digital loyalty programs, membership cards, coupons, and mobile wallet passes | Customer reviews and loyalty programs | Loyalty programs and referral marketing | Loyalty programs and rewards management | Loyalty programs, reviews, and social sharing |
| User experience | Intuitive drag-and-drop interface; integrates with Apple and Google Wallet, Zapier and Make | Focus on customer feedback engagement | Customizable rewards for customers | Advanced segmentation and analytics features | Engaging social sharing tools for customers |
| Multichannel support | Supports traditional and digital channels for loyalty card distribution | Primarily email-focused marketing | Integrates with eCommerce platforms for promotions | Multi-channel marketing capabilities | Supports various channels including social media |
| Analytics | Comprehensive analytics to track customer behavior and redemption rates | Basic analytics on customer feedback | Engagement metrics analytics | Detailed reporting on loyalty program performance | User engagement and social interaction analytics |
| Pricing | Flexible pricing starting at $39.50/month with a 45-day free trial | Variable pricing based on features chosen starts at $59/month | Free plan available; tiered pricing based on features starts at $49/month | No free plan available. Offers one paid plan for $199/month | Free plan available; tiered pricing based on features starts at $49/month |
| Integration | Integrates with CRM, eCommerce platforms, and offers API for custom needs via Zapier and Make. | Limited integration options compared to others | Strong integrations with Shopify and other eCommerce platforms | Extensive integration options with various platforms | Integrates well with popular eCommerce platforms like Shopify and WooCommerce |
| Customer support | Chat, email support, and extensive resources in the support center | Email support; limited resources available online | Good customer support with extensive documentation | Comprehensive support with dedicated account managers for higher tiers | Responsive support with a knowledge base available online |
Shopify loyalty apps: Our conclusion
If you’re looking to set up a modern ecommerce loyalty program, PassKit is definitely worth considering. It stands out because of its great features, user-friendly design, and excellent customer support.
One of the best things about PassKit is its ease of use. You don’t need coding or design skills to create and manage your ecommerce loyalty programs. It is a huge plus if you own a small business without a dedicated IT team.
This Shopify loyalty app allows you to start with loyalty strategies without incurring extra costs.
PassKit offers a complete platform for managing customer interactions, defining program rules, and monitoring engagement. You can even automate rewards and triggers to keep your customers interested and participating in the program.
The analytics features are strong as well. With PassKit, you can track your loyalty programs’ performance in real-time. This approach allows for continuous improvement and optimization of customer engagement strategies.
Another great aspect is its flexible pricing model. It starts at just $39.50 per month after a 45-day free trial and operates on a pay-as-you-grow basis. It is perfect for small businesses that want to grow without breaking the bank.
Overall, PassKit’s digital innovation, ease of use, management tools, real-time analytics, flexible pricing, and strong customer support make it the top choice for effective loyalty programs.
You’ll be able to engage and keep customers while delivering a seamless experience that aligns with what modern customers expect.
Start a 45-day free trial now.
FAQs About Shopify Loyalty Apps
Let’s answer the most common questions about Shopify loyalty apps.
What is an eCommerce loyalty program?
Think of an eCommerce loyalty program as your way of saying “thank you” to repeat customers. It’s a strategic approach to reward people returning to your online store through loyalty and rewards points they can collect, special discounts, or exclusive perks that make them feel valued.
Why should you create an eCommerce loyalty program?
Let’s face it – keeping customers coming back is crucial for any online business. A well-designed loyalty program doesn’t just boost your sales; it helps you build genuine relationships with your customers. You’ll gain valuable insights into what your customers love, helping you make smarter business decisions.
What is Shopify?
Shopify has become the go-to platform for businesses looking to sell online. It’s your complete toolkit for running an online store, offering everything from payment processing to marketing tools and detailed analytics to help your business grow.
How does Shopify work?
Think of Shopify as your virtual store manager. Its user-friendly dashboard lets you handle everything from adding new products to processing orders without sweat. Need extra features? There’s probably an app for that in their extensive app marketplace.
Does Shopify support loyalty programs?
Definitely! While Shopify doesn’t have a built-in loyalty program, it offers plenty of excellent apps like PassKit to help you with this. You’ll find various options in the Shopify App Store that will allow you to create a loyalty program that fits your brand perfectly.
What are the benefits of Shopify loyalty apps?
These apps do more than just track points – they’re powerful tools for building customer relationships. They’re typically straightforward to set up, give you valuable data about your customers’ shopping habits, and securely handle all the technical details.
How do Shopify loyalty apps improve the customer shopping experience?
Good loyalty apps make shopping more engaging and personal. They turn regular purchases into rewarding experiences, making it easy for customers to earn and use their rewards while encouraging them to return.
How do you choose the right Shopify loyalty app for your store?
Consider your budget, what features you need, and how user-friendly the app is. Don’t be afraid to try out different options – many offer free trials to help you make the right choice.
Does Shopify have a built-in loyalty program?
While Shopify doesn’t come with a built-in loyalty program, it integrates with a range of loyalty apps from the Shopify App Store. It enables merchants to create customizable loyalty programs suited to their brand.
How do you create a loyalty program on Shopify?
Setting up a loyalty program is simpler than you think. Browse the Shopify App Store, pick an app that matches your needs, and customize it to reflect your brand. The key is creating a program your customers want to use.
What apps to use on my Shopify store?
Some popular choices include PassKit, Smile.io, LoyaltyLion, and Stamped. Each has strengths – some focus on VIP tiers, others on point systems or referral programs. The best choice depends on what you want to offer your customers.
What are loyalty apps?
Loyalty apps handle all the behind-the-scenes work of tracking customer repeat purchases, awarding points, and managing rewards, letting you focus on growing your business while keeping your customers happy and engaged.
