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Companies are always trying different methods to get new and keep existing customers, especially since acquiring new customers is more expensive than retaining the old ones.
One of their most popular strategies is sending digital coupons via email management tools to increase customer engagement with their business, boost retention rates and increase sales.
However, businesses need all-in-one customer loyalty software like PassKit to create, manage and distribute digital coupons and streamline the process.
With PassKit, you can make loyalty program cards, membership cards, digital coupons, boarding passes and mobile tickets.
You can connect PassKit with business email management tools via Zapier and Make to supercharge your digital coupon program.
Want to see how it works? Start a 45-day free trial.
In this article, we will introduce you to digital coupons and share the best email management tools for sending coupons with PassKit.
Let’s get started.
What are digital coupons?
Digital coupons are discount codes or promotions you can send electronically, usually through a mobile app, mobile wallet or website. Unlike paper coupons, you can track digital coupon usage and customize them to fit your business needs.
The benefits of digital coupons
Digital coupons have several advantages over traditional coupons, including higher efficiency, convenience and reach.
Customers can redeem digital coupons using mobile devices, eliminating paper coupons and reducing waste.
Businesses can customize digital coupons and target specific customer segments, creating more marketing opportunities.
How digital coupons impact small businesses
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Digital coupons give you an edge. They help you build relationships with existing customers and boost sales and revenue by getting new buyers.
You can encourage consumers to buy more, try new products or even refer friends.
Digital coupons also save you money. You don’t need to spend on printed coupons or traditional advertising. You can allocate your budget to other business areas.
What is email management software?
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Email management solutions help businesses organize, sort and manage their email communications. These tools include features for sending, replying, and monitoring emails.
Regarding digital coupons, email management software can be super helpful for creating and sending promotional offers to your target audience.
The benefits of email management tools
One of the key use cases of email management software for digital coupons is to create, manage, send and track digital coupons and discounts.
Email management tool allows you to:
- Segment your audience to send targeted coupons
- Auto-send coupons based on triggers or schedules
- Monitor coupon campaigns
Email coupons can be super effective in driving sales and engagement.
Emails with coupons have been shown to increase open rates by 14%, unique clicks by 34%, transaction rates by 27% and revenue by 48%.
A good coupon management system should combine personalization with dynamic segmentation so that customer messages in each email are tailored to the recipient’s preferences and behavior.
It makes email coupon campaigns more effective and profitable for businesses.
The features of the best email management tools
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Top email management tools have features that can optimize your digital coupon campaigns. Here are some to look out for, along with their application for digital coupons.
Email assignment and collaboration
Email assignment features mean better accountability within teams. For digital coupons, different team members can create, approve and send out specific coupon offers.
Personalization
The best email management software has personalization capabilities to create coupon offers based on customer data, purchase history or browsing behavior. It helps recipients get the right offer and increase conversion rates.
Automation and scheduling
Automated workflows allow you to set up coupon emails based on customer actions or time intervals. For example, you can automatically assign conversations or send a discount code on a customer’s birthday or after a period of inactivity.
Analytics and reporting
Strong analytics features allow businesses to track their coupon campaigns’ open rates, click-through rates and conversion rates. This data is key to optimizing future promotional efforts.
A/B testing
The right email management tool can help you test different coupon email variations to see what works best for designs, subject lines and offers. This is crucial for continuously improving digital coupon campaigns.
Integrations
Top email management tools often integrate with other systems like CRM, e-commerce solutions, customer loyalty, and inventory management software. It allows for tracking of coupon usage and its impact on sales.
Mobile optimization
Since most emails are opened on mobile, top email management tools ensure coupon emails are mobile-friendly to improve the user experience and increase redemption rates.
These features allow you to create more targeted, efficient and effective digital coupon campaigns and drive more engagement and sales.
How to choose the right email management software
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When choosing the best email management software, consider several factors to ensure it’s right for your business.
Here’s a quick guide to help you decide:
- Assess your needs: Start by figuring out what your organization requires. How many emails do you deal with, how big is your team, and what features do you need?
- User-friendliness: Look for software with email templates and an easy-to-use interface that your team can get on with quickly.
- Automation: Find software with good automation features like auto filtering, sorting, and prioritizing emails.
- Integrations: Ensure the software integrates with existing tools and platforms like CRM or best loyalty program apps.
- Scalability: Choose a solution that can grow with your business as your email volume and number of users increase.
- Security: Prioritize software with good security features to protect sensitive email info.
- Collaboration: If your team works on emails, look for features that make collaboration and sharing easy.
- Reporting and analytics: Consider software that gives you insight into your email management so you can improve over time.
- Support: Evaluate the level of support the software provider offers, including documentation, training resources and direct support options.
- Cost: Compare pricing plans, ensure they fit your budget, and offer what you need. Some providers offer free trials to help you make a decision.
Evaluating these factors and comparing different options helps you select an email management software that best fits your organization’s needs and improves your email efficiency.
What is PassKit?
PassKit is a one-stop platform for creating, managing and distributing digital coupons. It helps you run automated loyalty programs, which you can integrate into your workflow without custom app building.
It converts plastic and paper coupons to electronic ones. Customers can use these coupons with mobile wallets without downloading a separate app.
They can check their balance, see promos and discounts in one place and redeem them instantly when they’re at your business with a few taps on their phone.
You can also integrate PassKit with POS and CRM and use a multichannel distribution to promote digital coupons across all brand touchpoints.
What makes PassKit unique?
- Contactless technology provides a safer option for transactions
- Adopting a paperless system helps protect the environment
- There is no need to worry about designing or printing materials
- It’s easy to set up, saving you time
- It integrates with email management tools through Zapier and Make
Start a 45-day free trial to see how it works.
How PassKit works
PassKit has a Pass Designer, a visual editing tool with an easy-to-use interface that helps you create personalized digital coupons for Apple and Google Wallet.
Our loyalty card design complies with Apple and Google guidelines.
You can customize our loyalty card templates to fit your brand and add your logo, colors and hero image. Coupons can also have a barcode or QR code for quick scanning using the CodeREADr app.
PassKit’s digital coupon allows you to present your offer with an expiration date. You can include custom fields to display customer information such as email, mobile number, first and last name, gender, date of birth and coupon status.
After you’ve created your digital coupons, you can distribute them using email management tools.
Zapier and Make integration
Image source: Zapier
Zapier is a web-based platform that allows you to design and automate workflows and processes between applications and services. It integrates many apps so you can create connections that wouldn’t be possible otherwise.
With PassKit and Zapier integration, you can link PassKit to various email management tools.
For example, Mailchimp integration lets you add new members to your mailing list when customers sign up for PassKit. You can also trigger a Slack message to customer service teams when customers redeem your digital coupons.
The same applies to Make and PassKit integration. For example, you can automatically generate and distribute digital coupons to customers via email based on specific triggers, such as a purchase or subscription sign-up.
Let’s explain how integration with email management tools helps you automate your digital coupon promotion and distribution.
Synchronizing contact records
PassKit syncs customer contact records, keeping all data up-to-date and accurate. You can target specific customer groups and track your campaigns.
Distributing digital coupons
PassKit lets you send digital coupons to customers without them having to download another app on their devices.
Customers can save and store digital coupons by scanning a QR code or tapping a coupon link on a website, social media page or online ad.
Customers who tap on a coupon link will receive an email with their digital coupon attached. They can then download the coupon to their mobile wallet for easy access and use.
It makes distributing and using digital coupons easy and convenient for customers.
Issuing new coupons
You can automate issuing new coupons to customers.
When certain actions happen in PassKit, for example, a customer reaches a specific loyalty points threshold, email management tools can issue a new coupon to the customer automatically.
It helps to streamline the process and ensure customers get new digital coupons quickly and easily.
You can also sync data between PassKit and email management tools to manage customer information and track how many coupons have been issued.
Overall, it helps you improve the efficiency of your incentive program.
Redeeming coupons
The coupon redemption can trigger a Zapier action that updates the customer information in the email management tool.
So whenever a customer redeems a coupon, PassKit can mark it as used and update the customer’s information. You can track which vouchers have been saved and by which customers.
This will also help you know your coupons’ redemption rate so you can make better decisions on future offers.
Real-time analytics
PassKit has advanced analytics to help you see how your loyalty program is performing and how to improve it.
You can see all the data on coupon usage, customer actions and other metrics to improve your campaigns and grow your business.
Using PassKit, you can make data-driven decisions and get more sales, customer satisfaction and business growth.
Start a 45-day free trial now.
Email management tools to integrate with PassKit
Integrating email management tools with PassKit can optimize your digital coupon campaigns. Here are some of the top tools and what they offer.
Mailchimp
Mailchimp has automation capabilities so you can send personalized digital coupons based on customer behavior and preferences. With advanced segmentation, you can send coupon messages to specific customer groups so the suitable offer reaches the right people at the best time.
Brevo (ex Sendinblue)
Brevo supports email, SMS and chat campaigns to send digital coupons across all channels. This omnichannel approach helps you meet customers where they are most active.
The platform gives you real-time analytics on coupon performance so you can optimize campaigns based on actual usage data.
Constant Contact
Constant Contact is known for its drag-and-drop design tools, so you can create beautiful emails that show off digital coupons quickly. This means faster campaign launches and better customer engagement.
For businesses that host events, Constant Contact allows you to integrate digital coupons into event marketing so you can drive attendance and participation with exclusive offers.
Klaviyo
Klaviyo excels at using customer data to create super personalized coupon campaigns. By analyzing past purchase behavior, you can send offers that resonate with individual customers and increase redemption.
Klaviyo integrates with major e-commerce platforms, so you can automate coupon distribution based on shopping behavior, such as cart abandonment or previous purchases.
SaneBox
SaneBox helps with email overload by prioritizing important messages. So, customers get your digital coupon emails in their inbox without getting lost in the noise.
Better email management means higher open rates for your coupon campaigns.
You can set it up to send follow-up reminders on unredeemed coupons so customers can use their offers before expiration.
Connecting these email management tools to PassKit helps you send digital coupons and increase customer engagement with personalized and targeted marketing.
Start a 45-day free trial now.
Best practices for designing digital coupon emails
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When creating digital coupon emails, you can:
- Use a standout subject line that grabs attention
- Include a clear CTA button like “Activate Coupon” or “Redeem Now”
- Use on-brand visuals to pop
- Personalize the message to make it feel more real
- Keep the copy concise and focused on the message
- Share urgency and exclusivity to get a better response
- Allow customers to opt out of further emails
- Use split tests to find the best design and content
- Send at the right time for your audience
Segmenting your audience will help you deliver a personalized experience and increase brand satisfaction.
The key takeaways on email management tools
Sending digital coupons through email management tools is a great way to reach customers and drive engagement and loyalty.
By combining customer loyalty software like PassKit and email management platforms, you can automate sending targeted coupons to customers and track redemption rates.
You can see how your coupon campaigns perform, make data-driven decisions and improve your marketing.
PassKit helps you simplify and improve the distribution process, increase customer engagement and loyalty and grow your business.
So what are you waiting for? Start your 45-day free trial.
FAQs about email management tools
Here are the answers to common questions about email management tools.
What is an email management tool?
An email management tool is software that helps individuals and businesses manage their email communications.
These tools have features to organize, sort and prioritize emails, automate some tasks and collaborate with team members.
Email management tools help reduce inbox clutter, improve response times and increase productivity when dealing with email.
What is the best email management?
The “best” email management tool depends on the user or organization.
For Gmail users, Hiver, for Microsoft ecosystem Outlook, for personal use, Spark and for team collaboration, Front can be a good option.
When choosing the best email management tool, consider team size, required integrations with other software, specific features needed and budget constraints.
Many providers offer free trials to help you decide what’s best for you.
How do you do email management?
Email management involves several strategies to keep your inbox organized and under control.
It includes setting up a logical folder structure, using filters and labels to auto-sort incoming emails, using the 4 D’s method and time management.
Also, schedule specific times to check and respond to emails, unsubscribe from unwanted newsletters and use templates for common responses.
Consistently following these strategies will reduce email stress and increase overall productivity.
What are the 4 D’s of email management?
The 4 D’s of email management is a popular method to process incoming emails and customer interactions. The 4 D’s stand for Delete, Do, Delegate and Defer.
- “Delete” means deleting unnecessary or irrelevant emails immediately.
- “Do” means taking action on emails that can be done in 2 minutes or less.
- “Delegate” means forwarding emails that can be handled by someone else.
- “Defer” refers to setting aside time to address emails that need more attention later.
With this approach, you can efficiently manage your inbox and ensure that important emails are addressed quickly while less critical ones are scheduled or delegated.
What are loyalty programs?
Loyalty programs benefit businesses and customers. They help you build customer loyalty and customer retention by sending loyalty customer cards and coupons.
Customers get access to exclusive discounts, rewards and experiences, which is why loyalty programs are a must in building a business.
How do loyalty programs help with customer retention?
You can build customer loyalty by having loyalty programs and incentivizing customers to return. These rewards and benefits often encourage customers to stay with the same business for a longer period.
How do loyalty programs boost sales?
Loyalty programs can increase sales by giving buyers an incentive to buy more. For example, a loyalty program member will buy more if they know they will get a bonus.
Loyalty programs can also encourage repeat business by incentivizing customers to buy more for more rewards.
How effective are digital coupons for loyalty programs?
Digital coupons make it easy for customers to access discounts and rewards as you can send them directly to customers’ email or mobile devices.
Customers love the convenience of using their coupons anytime without worrying about forgetting them.
You can customize digital coupons to fit each customer and tailor the discounts to their preferences, boosting your marketing efforts.
Why do you need email management for your loyalty program?
Email management is a must for any loyalty program because it sends important information to members.
Email management informs customers about new offers, rewards and other exclusive content related to the loyalty program.
Customer service features within the email management software support sales and customer interaction, proving the platform is versatile for any business needs.
It also allows easy tracking of customer engagement, follow-up communication and further personalization of the program for customers.
You can also use email management software to generate reports to track program metrics such as redemption rates and customer satisfaction.
