With the right approach and strategy, loyalty customer cards can be a great way to boost customer commitment and drive more sales.
Research says 84% of consumers will stay with a brand if it has a loyalty program, while 95% of those in a loyalty program feel closer to a brand.
Launching a custom loyalty cards doesn’t have to be hard and time-consuming. With PassKit, you can start your automated loyalty program without custom app building, design or coding skills.
Our easy-to-use platform lets you create digital membership cards, loyalty cards, or digital coupons that customers can store and use with Google and Apple Wallet. When they collect enough points, they can redeem rewards for their purchases.
In this post, we’ll cover the key features of loyalty rewards cards and explain how to use them to reach your business goals. We’ll also show you how PassKit does all the work for you, saving you time and helping you build stronger relationships with customers.
What are loyalty customer cards?
Loyalty customer cards are tools businesses use to reward repeat customers. These loyalty business cards help you track purchases and offer perks to keep customers coming back.
Benefits of loyalty customer cards
From a business owner’s viewpoint, loyalty program cards increase customer retention by rewarding purchases and promoting repeat business. It motivates customers to choose your store over the competition.
Loyalty reward cards give useful insights into customer behavior that can improve your loyalty program strategy and help with stock management.
Loyalty programs often drive additional spending. When customers are close to earning a reward, they’re more likely to make extra purchases to reach their goal.
Giving customers special perks through loyalty cards, like early access to sales or exclusive products, makes them feel special and valued.
This personal touch builds customer relationships and brand loyalty, which means more sales and a bigger customer base.
Physical vs digital loyalty cards
Image source: DuraCard
Physical loyalty cards are paper or plastic cards that customers keep in their wallets. They are easy to use but can be easily lost, damaged or left at home.
Digital loyalty cards, like PassKit’s, are stored on customers’ phones, so they always have them around. They’re harder to lose and easier to track.
Digital reward loyalty cards also provide real-time updates, allowing customers to check their points instantly. Many send push notifications about deals or tell customers when they’re close to earning a reward.
While both types of cards work well, digital cards are more popular. They’re eco-friendly, offer more features and integrate with mobile payment systems for a seamless checkout.
Design tips for loyalty customer cards
Making attractive loyalty cards can help keep customers coming back. Here are some tips to make your cards pop:
- Keep it simple. Choose simple fonts and keep the design neat. A tidy design makes your card easy to read and use.
- Customize your design. Use loyalty card templates as a starting point and add your style.
- Add your logo and brand colors so customers can spot your stamp card in their wallet or phone.
- Include relevant details like your business name, customer name (for personalized cards), unique ID number and contact details.
- Choose the size. Standard wallet size works for physical cards. For digital cards, make sure they fit on phone screens.
- Make them scannable. Add a barcode or QR code for easy points tracking.
- Test your design. Ask a few of your loyal customers for feedback before launching your new cards.
Follow these tips to create loyalty cards your customers will love.
How to make loyalty customer cards with PassKit
PassKit, the leading loyalty program management software, makes creating, handling and distributing digital loyalty cards that work with Apple and Google Wallet easy. You can set up a customer incentive program with points, tiers and special perks for your top buyers without coding or design skills.
PassKit lets you design rewards for any business, from coffee shops to gyms. The cards appear on customers’ phones, so they don’t need to carry plastic cards or download a special app. They can check their points and redeem rewards effortlessly.
Setting up your loyalty program with PassKit only takes a few clicks. With the Pass Designer, you can adjust loyalty card design templates, add your logo, choose your brand colors and decide how customers earn and use points.
You can track your loyalty program KPIs with advanced customer loyalty analytics and automate your workflows thanks to no-code integration with Zapier and Make.
The system does all the work for you, saving you time and building stronger customer relationships.
Sign up for a 45-day free trial and get started with digital loyalty cards for your business today.
PassKit’s additional benefits
Here are some additional reasons why PassKit is the best choice for creating loyalty customer cards:
- Customizable loyalty program options: Design loyalty programs, from point-based rewards to tiered memberships and subscription incentives, to fit your business.
- Broad industry compatibility: It works for retail, hospitality, healthcare, events and more. We adapt to your industry.
- Push notifications: Send timely updates, offers and reminders to customers’ phones to increase engagement and repeat visits.
- Proximity-based alerts: Use geo-targeting to send location-based offers and notifications when customers are near your business to drive foot traffic and sales.
- Interactive gamified challenges: Increase engagement with fun, interactive challenges and reward-based games to create memorable customer experiences.
- Versatile digital pass creation: Create coupons, digital tickets, boarding passes, gift cards and more to fit your customer engagement strategy, or use Loopy Loyalty to create a punch card and issue stamps.
- Redemption rate tracking: Monitor and analyze redemption rates in real time to optimize your campaigns and improve ROI.
- User-friendly scanning application: Simplify the redemption process with a simple scanning app for customers and staff.
- API and Webhooks: Integrate with your existing systems to automate workflows, sync data in real time and increase efficiency.
PassKit gives you everything you need to create amazing customer experiences, build loyalty and maximize marketing ROI. Make your business digital-first, become competitive and cost-effective, and deliver value to your customers in the long term.
Sign up for a 45-day free trial now.
Distributing and promoting loyalty cards with PassKit
PassKit has many ways to get your loyalty cards to customers. Here are some options.
NFC payment terminals
If you have compatible terminals, PassKit can send enrollment requests to customers’ phones during transactions. This seamless integration can significantly increase enrollment rates as customers can join your loyalty program with minimal effort during purchase.
SMS marketing
Send card links via text. Just ensure you get permission first and prepare a valuable, personalized message. SMS can lead to higher engagement and immediate customer action, so your program gets adopted faster.
Social media
Promote your loyalty program on Facebook and Instagram. Add eye-catching images and clear benefits. Social media promotion can increase brand awareness, reach a broader audience, and attract new customers to your business.
Receipt marketing
Print QR codes on receipts. Train staff to point out the offer to customers. It uses existing touchpoints and can be a cost-effective way to promote your loyalty program to customers who have already bought from you.
Email campaigns
Send digital cards directly to customers’ inboxes with PassKit. Email campaigns allow for targeted messaging and can re-engage customers who haven’t visited your store recently.
In-app advertising
Add a “Save to Wallet” button in your app. Use deep links to take users straight to the loyalty program page. This integration can improve the user experience and increase the number of app users joining your loyalty program.
Website promotion
Display prominent “Add to Wallet” buttons on your site. Highlight program benefits. Website promotion can capture customers researching your business online and turn browsers into loyal customers.
Search marketing
Make sure your content is easy to find by using search engine optimization techniques, and think about using paid advertisements to boost your visibility. Good search marketing can help you reach new customers and grow your audience.
Custom ad targeting
Create custom ads on Facebook and Google to target specific customer groups. This targeted approach can improve your ROI by focusing your marketing on the most promising customers.
In-store promotion
Display QR codes in high-traffic areas like cash registers. Add short, easy-to-type URLs, too. In-store promotion uses the customer’s presence to increase the chance of impulse sign-ups.
Near-store marketing
Place QR codes on posters or window displays near your store to attract new customers. It will increase foot traffic and introduce your loyalty program to people who may not have considered your business before.
Remember to use push messages to keep customers engaged after they’ve joined your program. Send timely reminders about rewards, special offers or account updates.
This ongoing communication will increase customer loyalty and repeat business and drive revenue growth.
Start a 45-day free trial to test these features.
PassKit loyalty program reporting
PassKit gives you the tools to track loyalty program KPIs and measure how your loyalty program is performing. You can see all loyalty program data and analyze key numbers to see if customers like your program.
The system tracks what customers do automatically. It counts how many people join your program and use digital loyalty cards. It saves you time and reduces errors.
You can view different periods to see trends. Choose the dates you want to view and see how your program is doing. It will tell you if your efforts are working.
PassKit shows you which digital wallets customers prefer:
- Apple Wallet
- Google Wallet
- Samsung Wallet
It will help you focus on the right platforms for your loyalty cards.
You’ll also see how customers find your program. For example:
- Email invites
- Text messages
- Social media posts
- In-store signups
It will help you decide how to grow your program.
With PassKit, you can track:
- Number of new members
- Card usage
- Repeat purchases
- Total sales from loyalty members
These numbers will help you make informed decisions to keep your customers happy and loyal. You can optimize what works and fix what doesn’t.
Start a 45-day free trial now.
Customer loyalty card best practices
A modern loyalty card should go beyond basic rewards to deliver amazing customer experiences and long-term value. Here are some advanced strategies to level up your program:
- Social sharing rewards: Ask customers to share their purchases or loyalty milestones on social media and offer referral bonus points or discounts. It gets your brand seen and encourages engagement.
- Tiered VIP perks: Create VIP tiers with better rewards for your top customers. Offer early product access, priority service or personalized gifts to build their loyalty.
- Predictive analytics: Use AI or machine learning to predict customer behavior and offer rewards or reminders to prevent churn. For example, provide a special deal when you see a lapse in activity.
- Experiential rewards: Go beyond discounts and offer unique, memorable experiences like event invitations, free workshops or behind-the-scenes access to build emotional connections with your brand.
- Surprise rewards: Surprise customers with random bonus points, birthday rewards or “just because” perks to delight and reinforce loyalty.
Try these out and turn your loyalty card into an engagement, retention and brand advocacy machine. Level up your loyalty strategy by personalizing, innovating and partnering with your customers.
Customer loyalty card mistakes to avoid
Here are the most common pitfalls to avoid to ensure your program engages and retains customers effectively.
Unrealistic expectations
One mistake is having unrealistic goals for your loyalty program. Make sure your goals are achievable and aligned with your business.
Complexity overload
Another mistake is making the program too complicated. If customers can’t understand or use it, they won’t participate. Keep your loyalty card system simple and easy to use.
Neglecting program promotion
Don’t forget to promote your loyalty program. Some businesses launch a program and then don’t tell their customers about it. Make sure you promote your loyalty cards through all channels.
Unappealing rewards
Offering unappealing rewards will also kill your program. Choose rewards that your customers actually want and value.
Ignoring data
Not tracking and analyzing data is a big mistake. Use the data from your loyalty program to understand customer behavior and improve your offerings.
High reward thresholds
Lastly, don’t set the bar too high for earning rewards. If it takes too long to get benefits, customers will lose interest. Find a balance between achievable and worthwhile rewards.
By avoiding these mistakes, you can create a loyalty card program that engages and retains your customers.
Conclusion about loyalty customer cards
Loyalty customer cards are a great tool for businesses. They build customer relationships and drive sales. PassKit makes it easy and quick.
With PassKit, you can design, manage and distribute digital loyalty cards for mobile wallets, so your customers always have their cards on their phones.
Your customers will love the convenience of digital cards, which will drive engagement and repeat business.
Remember, a well-thought-out loyalty program can make a big impact. It can turn browsers into brand fans. You’re set to succeed with the right strategy and tools like PassKit.
Get started today. Grow your customer relationships and your business.
FAQs about loyalty customer cards
What are customer loyalty cards?
Loyalty cards are tools businesses use to reward repeat customers. They track purchases and offer discounts or freebies. They can be physical or digital.
Loyalty cards help brands retain customers and drive sales. Many customers like using them to get more value from their purchases.
Which loyalty card is best?
The best loyalty card depends on your business needs. Digital cards are getting more popular. They’re easy to use and hard to lose.
PassKit’s digital loyalty cards work with Apple and Google Wallet, so they’re very convenient for customers.
How do I create a customer loyalty card?
You can make loyalty cards with a specialized software. PassKit is one of them that makes it easy. Here’s a quick steps:
- Start a 45-day free trial
- Design your card
- Add your rewards program details
- Test the card
- Share with customers
PassKit’s Pass Designer lets you create beautiful cards with no tech skills required.
What are the 4 C’s of customer loyalty?
The 4 C’s are:
- Customer: Support well
- Consistency: Be reliable
- Communication: Stay in touch
- Convenience: Make it easy
These will help you build relationships with your customers.
