Do you find it difficult to manage physical membership cards for your club? Are you looking for ways to increase member loyalty but don’t know where to start? Are you losing money every month on printing and distribution?
Now is the right time to ditch the paper or plastic cards and embrace the digital transformation benefits.
Digital membership cards are the way to go if you want to simplify the membership process for your members, and with PassKit, our mobile wallet software service, creating club membership cards for Apple and Google Wallet has never been easier.
This blog post will provide a step-by-step guide on creating club membership cards using Passkit. We’ll cover everything from designing the cards to their distribution.
Whether you manage a small social club or a large organization, this comprehensive guide will help you create professional-looking membership cards for mobile wallets your members will love.
Let’s get started!
Plastic cards vs digital membership cards: What’s the difference?
Using digital membership cards is more practical and economical than traditional paper or plastic cards. It eliminates the need for printing and distributing costs and the possibility of losing, stealing or damaging the cards.
With digital cards, you can enjoy greater convenience and flexibility and provide your members with a seamless experience accessible on mobile devices.
Say goodbye to physical cards and hello to the future of membership management.
What are the benefits of club membership cards?
As digital technology advances, customers anticipate innovative experiences. Falling behind and ignoring changes to the rapidly evolving market can lead to decreased member satisfaction and turning to competitors’ clubs.
Here’s how club membership cards help you enhance your club member experience and improve your overall business operations.
Mobile integration
Digital membership cards allow members to easily access their membership information from their smartphones, ensuring they can keep track of their benefits and privileges. It provides convenience and accessibility no matter where they are.
It also means that members are less likely to misplace or forget their membership cards, as they always have their phones with them.
Personalization
You can personalize club membership cards to create a unique experience for each member and make them feel special.
Adding member names, photos, membership levels and personalized messages to the card gives them greater ownership and pride in their membership. It can lead to increased engagement and loyalty.
Enhanced member experience
Members can conveniently access their membership information and benefits from their phones, allowing them to enjoy all the perks your club offers, including discounts, early event access, and special offers. It can enhance member satisfaction and increase retention rates.
Data collection and analysis
By keeping track of members’ usage and engagement with their cards, you can gain valuable insights into their behavior, attendance, and preferences. It can help you tailor your offerings and communications to meet your members’ needs better.
Enhanced security
With two-factor authentication and biometric verification, you can ensure that only authorized members can access their membership information and benefits. It helps you prevent fraudulent activity and safeguard your club’s assets.
Sustainability
Digital membership cards are more sustainable than traditional plastic cards. By eliminating the need for physical cards, you can reduce your club’s environmental footprint, attract environmentally conscious members and contribute to a more sustainable future.
Cost savings
Digital membership cards can also lead to cost savings for your club. By eliminating paper or plastic membership cards and associated printing and mailing costs, you can save money and allocate funds to other areas of your club.
If you want to use the advantages of club membership cards fully, it’s essential to use suitable software to help you create and manage your membership program and design a membership card quickly and effortlessly. It is where PassKit can assist you.
What is PassKit?
PassKit is a customer loyalty software that allows you to create, distribute, and manage club membership cards for Apple and Google Wallet. You can also create:
- Loyalty reward cards
- E-gift cards
- Digital coupons
- Mobile wallet passes
With its user-friendly interface and robust features, PassKit makes it easy for club owners to launch and organize their membership programs and attract new members seamlessly.
What’s best, you can try PassKit for free for 45 days.
Why is PassKit the best software for membership programs?
PassKit is the best software for membership programs because of its outstanding features and capabilities. Let’s explore what makes PassKit the ultimate option for producing club membership cards.
All-in-one management software
PassKit is an all-in-one management software that completely eliminates custom app building. You’ll get all the features you need to run your membership program successfully, and you can start in minutes. You don’t need technical knowledge, coding or design skills to use our software.
You just need to sign up for a 45-day free trial to access our platform.
Easy-to-use interface
Creating membership cards has never been easier with Passkit’s intuitive and user-friendly interface. The drag-and-drop feature and customizable loyalty card templates allow for a professional look without any hassle.
Apple and Google Wallet templates
PassKit offers loyalty card design templates compatible with Apple Wallet and Google Wallet, the leading digital wallet platforms. These templates ensure seamless integration with members’ smartphones, providing a familiar and user-friendly experience.
Your members can easily access their membership cards on the go without needing a physical plastic card.
Multichannel distribution
With PassKit, you can distribute your membership cards online and offline through various channels such as email, SMS, social media, marketing materials and your website.
This feature ensures you can reach and connect with your members regardless of their location and provide a connected customer experience across all brand touchpoints.
Integration with other systems for a seamless workflow
PassKit seamlessly integrates with systems like CRM and POS to simplify your workflow. It makes managing membership programs and tracking customer data effortless, eliminating the need for manual data entry.
Read the following articles to learn more:
- Salesforce CRM integration
- Zoho CRM integration
- Marketo integration
- WooCommerce integrations
- ActiveCampaign integrations
- Emarsys integrations
Analytics and reporting
With PassKit, you can keep track of your membership program’s performance using analytics and reporting tools. This feature provides actionable insights into member behavior, enabling you to make intelligent decisions and optimize your membership program for maximum return on investment.
Now that you understand the benefits of club membership cards and why PassKit is the best option for your membership program, let’s explore how to design club membership cards with our software.
Getting started with PassKit
First, sign up for an account and start a 45-day free trial. Later, you can choose from different pricing options based on your club’s specific needs and size. You’ll gain access to the PassKit dashboard, where you can start designing and customizing your club membership cards.
You can create visually appealing and branded club membership cards with our Pass Designer. Select a template that aligns with Apple and Google guidelines, add your logo and customize the colors to match your club’s unique branding and aesthetic.
Incorporate essential details to make your club membership cards informative and valuable to your members. It may include the member’s name, membership level, tier points, expiration date, and any exclusive benefits or offers associated with their membership.
PassKit lets you go beyond the basics and add a personalized touch to your club membership cards. You can include dynamic fields that pull information from your membership database, enabling you to display personalized details like a member number or customized message on each digital card.
In addition, you can include detailed customer information like gender, date of birth, and phone number through advanced fields. You can use this information to enhance your marketing strategies.
You can also add the QR code to make your club membership cards scannable and use the CodeREADr scanning app whenever members are at your location to burn points and share rewards.
Before finalizing, review how your card will look in mobile wallets to confirm that the design, information, and functionality are accurate. It will help ensure a smooth experience for your members.
Launching and distributing your club membership cards
Once you’re satisfied with the design and testing, it’s time to launch and distribute your club membership cards. Choose the channels that align with your club’s communication strategy and ensure your members can easily access their digital cards.
PassKit provides various ways to distribute digital cards, such as email, SMS, website, and social media. Additionally, you can print a QR code with the link to your digital card and place it on brochures, flyers, banners, branded merchandise, or signage.
To make things easy and convenient, customers can simply tap a link to add their pass to their mobile wallet for continuous use.
Tracking the results of your membership cards
After launching your club membership cards, monitoring their performance and tracking the results is essential.
PassKit provides you with loyalty program data and shows you member engagement, usage patterns, and campaign effectiveness.
You can see
- The total number of members enrolled in the program
- The total number of cards saved to either Google or Apple Wallet
- The total number of cards removed from members’ mobile wallets
- The total number of deleted cards
You can track the program’s performance daily, monthly or yearly or specify custom dates.
With PassKit, you can quickly determine which mobile wallets your members prefer and identify the distribution channels that bring in the newest members.
Use this data to evaluate the success of your membership program and make necessary adjustments to optimize its impact.
Club membership cards: Wrapping up
Club membership cards are a powerful tool for club owners looking to enhance member experience, streamline operations, and foster loyalty.
With PassKit’s intuitive software, creating and managing digital membership cards has never been easier.
By leveraging the benefits of digital cards, including mobile integration, personalization, data collection, and sustainability, you can take your club membership program to new heights.
