Emarsys Integrations: Using PassKit for Digital Membership Cards

July 24, 2023

Paul

On a mission to help all businesses profit from passes.

Small business owners who use the Emarsys omnichannel customer engagement platform can benefit significantly from implementing digital membership cards.

By integrating Emarsys with PassKit, you can streamline your membership program and offer customers a seamless digital experience.

It eliminates the challenges associated with traditional loyalty programs, such as using cumbersome plastic cards and manual processes.

In this blog post, we’ll discuss how Emarsys integration with PassKit solves common challenges small business owners face and maximizes the benefits of digital membership cards.

Get ready to revolutionize your membership program and provide a frictionless experience for your customers.

What is Emarsys and how does it work?

Image source: Emarsys

Emarsys is a powerful customer engagement platform designed to help you connect with your customers seamlessly across various channels.

By offering email management tools, mobile marketing, personalization, marketing automation tools, and analytics powered by artificial intelligence, Emarsys enables you to enhance your customer experiences.

With popular Emarsys integrations, you can leverage data-driven insights to create targeted and relevant marketing messages to drive increased customer interaction and foster loyalty.

What is PassKit and how does it work?

PassKit is a customer loyalty software that helps you design loyalty program and create and manage:

It harnesses the power of today’s trusted mobile wallet apps, Apple and Google Wallet, to offer a convenient and eco-friendly alternative to traditional plastic cards. Customers can save and use these cards with their smartphones whenever they are at your business.

PassKit provides an intuitive interface for designing and distributing passes, along with robust features for customization and automation.

You can make a loyalty card design using templates aligned with Apple and Google guidelines and promote and share your passes using multichannel distribution.

PassKit offers comprehensive analytics for membership programs, allowing you to assess your performance and understand how customers use your cards, which mobile wallets they prefer, and which distribution sources generate the most members.

Take advantage of this opportunity to engage and delight your customers. Sign up now to create stunning loyalty customer cards, event tickets, and more, all within a few clicks.

How to create digital membership cards with PassKit

Our user-friendly platform allows you to design, organize and distribute digital passes without technical expertise or custom app building.

Here’s a simple step-by-step guide to getting started:

Sign up for a PassKit account: Visit our website and quickly sign up for a PassKit account. Enjoy 45 days free, and then pay as you grow and get usage discounts. Access our easy-to-use dashboard, where you can effortlessly manage all your passes.
Design your digital membership card: Utilize our intuitive Pass Designer to create visually appealing, branded membership cards. Customize the colors, logo, and text and add dynamic fields for personalized information.
Add relevant information: Fill in the necessary details, such as member names, unique identifiers, and any other data you want to capture. Tailor digital passes to suit your specific needs.
Distribute your passes: Share your membership cards with your customers through email, SMS, social media, or your website. Customers can simply click the pass link and add it to their mobile wallet to start using the pass immediately.
Monitor and update passes: Stay informed about the performance of your passes with our comprehensive analytics. Track customer data, redemption rates and engagement levels, and make real-time updates to your cards whenever needed. This data-driven approach allows you to optimize your membership program for maximum impact.

Create digital membership cards with PassKit today to boost customer loyalty. Witness the power of seamless digital passes in action!

How to integrate Emarsys with PassKit

Image source: Zapier

Emarsys integrations with PassKit provide a seamless connection between the two systems, allowing you to exchange information and automate processes effortlessly.

Here’s how it works:

Direct integration or no-code option: You can connect Emarsys with PassKit. If you’re comfortable with coding, you can directly integrate the two systems using the PassKit API. However, if you prefer a more straightforward, no-code approach, we recommend using Zapier.
Streamline data exchange with Zapier: Zapier offers a user-friendly platform that enables you to link data from Emarsys to PassKit. By setting up triggers and actions, you can ensure that your digital membership cards in PassKit are always up to date with the latest information from Emarsys.
Automation setup: With Zapier, you can create a “Zap” that triggers when you add a new member in Emarsys or when specific conditions are met. Alternatively, you can configure Emarsys to register new membership enrollments in PassKit automatically.
Personalized digital membership cards: Through Zapier, you can choose the relevant data to extract from Emarsys fields, such as the customer’s name, email address, and membership level. This information is then sent to PassKit to create a personalized digital membership card for each customer.
Automatic distribution channels: PassKit provides multiple distribution channels to send customers digital membership cards. Using PassKit’s email distribution service or your preferred email platform, you can set up automatic email delivery of the cards. Alternatively, based on customer preferences and information stored in Emarsys, you can distribute the cards through SMS or social media.

You can easily connect Emarsys with PassKit to establish a smooth flow of information, automate processes, and ensure that your customers receive personalized and updated digital membership cards.

Benefits of Emarsys integration with PassKit

The Emarsys integration with PassKit benefits businesses looking to enhance their membership programs and engage customers effectively. Let’s explore some of the key advantages.

Mobile wallet convenience

By leveraging PassKit’s integration with mobile wallets, you provide customers with the convenience of accessing their digital membership cards anytime, anywhere, directly from their mobile devices. No more hassle of carrying physical cards or worrying about losing them.

Seamless omnichannel experience

The integration allows you to create a connected customer experience across brand touchpoints, ensuring customers receive consistent messaging and offers, whether they interact with your brand through email, social media, or in-store visits.

Cross-channel campaign management

Emarsys integration empowers you to manage your membership program campaigns across multiple channels from a single platform.

You can design targeted campaigns, trigger pass distribution, and track performance seamlessly, resulting in a unified and effective marketing strategy and boosting your business growth.

Automated pass updates

Keep your customers informed and engaged with automated pass updates. Whether it’s a change in membership benefits, upcoming events, or new offers, the integration enables you to push real-time updates to customers’ mobile wallets, ensuring they always have the most up-to-date information.

Personalized offers and recommendations

Emarsys’ powerful segmentation and personalization capabilities, combined with PassKit’s digital membership cards, allow you to deliver personalized offers, discounts, and recommendations based on individual customer preferences, purchase history, or loyalty tier.

Increased redemption rates

The convenience of mobile wallet access and personalized offers lead to higher redemption rates. Digital membership cards make it easier for customers to engage with your loyalty program and take advantage of exclusive benefits, increasing customer participation and satisfaction.

Improved customer lifetime value (CLV)

Creating personalized experiences and fostering loyalty through digital membership cards can extend the customer’s lifetime value. The integration enables you to nurture long-term customer relationships and drive repeat purchases, ultimately maximizing the value each customer brings to your business.

Real-time updates and notifications

Stay connected with your customers in real-time through automated updates and notifications. Whether it’s reminding customers about expiring offers, notifying them of new rewards, or sharing personalized suggestions, you can leverage the integration to keep customers engaged and informed.

Enhanced targeted messaging

Emarsys integration with PassKit empowers you to deliver targeted messages based on customer behavior, preferences, or location. This level of personalization ensures that customers receive relevant and timely information, resulting in higher engagement and conversion rates.

Geolocation targeting

PassKit’s integration with Emarsys allows you to leverage geolocation data to deliver location-based alerts and promotions. Tailor your messages and rewards based on where your customers are, driving foot traffic to your physical locations and increasing customer engagement.

Event management and ticketing

If your business hosts events or offers ticketed experiences, PassKit’s integration with Emarsys simplifies event management and ticket distribution.

Customers can store their event tickets digitally in their mobile wallets, allowing them to access and present their tickets at the event venue.

This streamlined process enhances the overall event experience for attendees and improves operational efficiency for your business.

Multi-language support

Emarsys integration with PassKit offers multi-language support, allowing you to create digital membership cards and associated communications in different languages.

This feature is particularly beneficial for businesses with a global customer base or targeting specific language segments, ensuring your membership program is accessible and engaging for all customers.

Sustainability and cost savings

By adopting digital membership cards, you contribute to environmental sustainability by reducing the reliance on physical plastic cards.

Additionally, integrating with Emarsys helps you save costs associated with printing and distributing physical cards, increasing efficiency and cost-effectiveness in managing membership programs.

Scalability and flexibility

Emarsys and PassKit integration offers scalability and flexibility for businesses of all sizes. Whether you have a small boutique store or a large enterprise, the integration can adapt to your business needs, allowing you to expand and evolve your loyalty program as your customer base grows.

Don’t wait any longer – sign up for PassKit today and stay ahead of the competition!

Other notable integrations with PassKit

Image source: Zapier

In addition to the Emarsys integration, PassKit offers a seamless connection with other popular marketing and CRM platforms.

Let’s quickly look at some notable integrations:

Mailchimp: PassKit integrates with Mailchimp, a widely used email marketing platform. Mailchimp integrations allow you to sync customer data and automate pass distribution based on Mailchimp campaigns, ensuring a cohesive and integrated marketing approach.
Salesforce CRM: PassKit’s integration enables you to leverage customer data stored in Salesforce to deliver personalized digital membership cards and targeted offers. Salesforce CRM integration enhances customer engagement and streamlines loyalty program management.
Zoho CRM: Businesses using Zoho CRM can seamlessly integrate with PassKit to leverage customer data and create digital membership cards that align with their CRM strategies. Zoho CRM integration enhances customer engagement and loyalty, driving business growth.
Marketo: PassKit integrates with Marketo, a leading marketing automation platform. This integration allows you to combine the power of Marketo’s automation capabilities with PassKit’s digital membership cards, resulting in personalized and engaging loyalty programs.
ActiveCampaign: PassKit’s integration with ActiveCampaign enables you to create automated workflows that trigger the distribution of digital membership cards based on customer behavior and actions.
WooCommerce: For businesses using WooCommerce as their e-commerce platform, PassKit’s integration offers seamless pass distribution and management. With WooCommerce integrations, customers can easily add digital membership cards to their mobile wallets during checkout, enhancing their shopping experience.

Experience the convenience and impact of digital passes with PassKit. Sign up today and redefine your customer experience!

Emarsys integrations: Final words

The integration of Emarsys with PassKit provides a powerful synergy that combines comprehensive customer engagement capabilities with seamless digital pass creation.

By connecting these two platforms, you can achieve remarkable results in streamlined data exchange, automated processes, and the delivery of personalized digital membership cards to your customers.

By syncing data between the two systems, you can ensure that your digital passes are always up to date with the latest customer information, resulting in personalized and relevant experiences.

Furthermore, this integration offers you the opportunity to optimize your loyalty programs.

With Emarsys’ data-driven insights and PassKit’s dynamic pass creation capabilities, you can create targeted, compelling loyalty cards that resonate with your customers. It allows for real-time updates and analytics, enabling you to make informed decisions and continually refine your loyalty initiatives.

By harnessing the power of Emarsys and PassKit together, you can stay ahead of the competition and deliver unparalleled customer engagement.

This integration unlocks a future where digital passes integrate with personalized marketing strategies, increasing customer satisfaction, loyalty, and business success.

With Emarsys and PassKit, you can create extraordinary customer experiences that leave a lasting impression. Start your 45-day free trial.

FAQs about Emarsys integrations

Here are the answers to common questions about Emarsys integrations.

What is Emarsys used for?

Emarsys is a comprehensive customer engagement platform businesses use to connect with customers across various channels.

It provides tools for email marketing, mobile marketing, personalization, automation, and analytics, helping companies to deliver targeted and relevant marketing messages to enhance customer experiences and drive engagement.