10 Best Loyalty Program Management Software

October 17, 2024

Paul

On a mission to help all businesses profit from passes.

The best loyalty program management software should make tracking and rewarding customer behavior easy, encouraging repeat business.

Whether you run a small shop or manage a large enterprise, there’s a solution to fit your needs and budget. Imagine offering personalized rewards, monitoring customer engagement, and boosting sales all from one platform.

In this article, we’ll explore the top 10 loyalty program management tools and show how each can help grow your customer base and improve your bottom line.

Let’s dive in and find the perfect fit for your business.

The 10 best loyalty program management software right now

If you want to streamline your loyalty program management and boost customer engagement, read on to discover the best customer loyalty software options this year.

1. PassKit

PassKit is the world’s leading mobile wallet software service, and you can use it to create digital passes for Apple and Google Wallet. These passes include:

Your customers can store these cards in mobile wallets and use them to collect loyalty points and redeem rewards at your business.

With PassKit, you can quickly set up rewards programs for small business without custom app building, coding, or design skills.

Start a 45-day free trial to access the platform.

Features list

Multi-industry coverage: PassKit is the go-to loyalty program app for various industries, including retail, hospitality, travel, and entertainment. Design and oversee customer loyalty programs effortlessly.
Pass Designer: PassKit offers loyalty card design templates that align with Google and Apple guidelines. Use the drag-and-drop interface to create visually appealing loyalty cards, membership cards, coupons, and mobile wallet passes that match your branding.
Loyalty program management: Our platform offers a complete solution for managing personalized customer loyalty program. You can easily set up and customize reward structures and rules, track customer activity, and manage member profiles from one centralized location.
Mobile wallet APIs and SDKs: PassKit simplifies the integration of customer loyalty programs with widely-used platforms like Apple and Google Wallet. Customers can store and access their loyalty cards and rewards on their mobile devices.
PassReader Scanning App: This iOS and Android app can quickly scan and validate customer loyalty cards and passes while tracking redemption activity for a seamless experience.
Automated rewards: With marketing automation tools, you can establish rules and triggers to automatically reward your customers, ensuring their continued engagement and prompting them to make repeat purchases.
Multichannel distribution: PassKit enables easy distribution of loyalty customer cards through various channels, including email, SMS, social media, and websites. Customers can conveniently add loyalty cards to their mobile wallets with a single tap, increasing program participation and engagement.
Push notifications: It allows you to send personalized messages to customers via mobile devices, including critical updates, promotions, and offers, keeping them engaged with your loyalty program.
Location-based alerts: PassKit’s geolocation technology sends targeted notifications to customers near a specific location. These relevant offers or reminders help you increase foot traffic and drive in-store visits.
Real-time analytics and reporting: Access to customer engagement, redemption rates, and program performance data can empower you to optimize your loyalty programs and confidently measure strategy effectiveness.
Multi-language support: Offering loyalty passes and cards in various languages is an excellent way to satisfy your diverse customer base and create a personalized experience. This approach ensures that you cater to their language preferences, resulting in increased satisfaction.

Seize the opportunity to build strong connections with your customers and increase your profits.

Start a 45-day free trial now to create your loyalty program today!

Integrations

PassKit provides effortless integrations with your existing marketing tools, POS and CRM systems. It’s also one of the best Shopify loyalty apps for ecommerce loyalty programs.

Thanks to Zapier, you have many options available. Check out these articles to learn more:

You can also access the PassKit Developer Kit to learn about mobile wallet APIs and SDKs.

Customer support

Email support: Contact support via email for detailed help.
Live chat: Get instant assistance through live chat.
Knowledge base: Access detailed articles and guides online.

Pricing

PassKit offers a 45-day free trial to test all features. After the trial, you can pay as you grow and get discounts based on your usage. Visit our Pricing page to calculate your potential costs.

Pros

Digital versatility: Create and update passes in real-time, ensuring your loyalty cards display current information.
Broad reach: Compatible with major mobile wallets, making it easy for customers to store and access loyalty cards on their smartphones.
Global appeal: Support for multiple languages allows you to engage customers worldwide in their preferred language.
All-in-one solution: Manage loyalty programs from a single platform, streamlining operations and improving efficiency.
Smart automation: Set up triggers to automatically reward customers based on their behavior, enhancing engagement without manual intervention.
Omnichannel presence: Distribute loyalty cards across various channels, ensuring customers can join your program through their preferred method.
Data-driven insights: Access real-time analytics to track program performance and make informed decisions to improve your loyalty strategy.
Seamless connectivity: Integrate customer loyalty platform with popular CRM, POS, and e-commerce platforms to create a cohesive business ecosystem.
Adaptable growth: Scale your loyalty management software effortlessly as your business expands without compromising performance.
Reliable assistance: Access knowledgeable customer support to resolve issues quickly and maximize the software’s potential.
Location intelligence: Leverage geofencing to send targeted notifications based on customers’ physical locations, increasing relevance and engagement.

Cons

Free plan: PassKit doesn’t provide a free plan, but you can sign up for a 45-day testing period.

Don’t miss out on the opportunity to reward your loyal customers!

2. BHN Rewards

BHN Rewards is a comprehensive customer loyalty software that helps you manage digital rewards programs. Developed by Blackhawk Network, it enables businesses to create, send, and track rewards efficiently.

It suits retail, e-commerce, financial services, and healthcare industries.

Features list

Loyalty points: Tracks and manages points earned by customers.
Loyalty rewards: Supports diverse reward options, including digital and physical gift cards.
Digital loyalty cards: Provides a digital alternative to physical loyalty cards.
Dedicated account team: Offers personalized support to businesses using the platform.

Integrations

It integrates seamlessly with major e-commerce platforms and payment gateways. It’s also compatible with CRM systems and marketing automation tools.

Customer support

Provides customer support via email and phone.
Offers dedicated account managers for personalized assistance.

Pricing

BHN rewards offers two pricing plans:

On-demand with basic features, a pay-as-you-go model and a free account. They take 10% of the reward’s value and provide a 100% refund for unclaimed rewards.
Custom plan with an annual subscription and full feature pack. You need to contact the company to get a quote.

Pros

User-friendly interface
Extensive range of reward options
Personalized support with a dedicated account team

Cons

Can be expensive for small businesses
Limited customization options for rewards programs

3. Kangaroo Rewards

Kangaroo Rewards is a loyalty program management software that helps businesses retain customers and boost repeat purchases.

It is well-suited for industries such as retail, hospitality, and services.

Kangaroo offers a customized, branded mobile app that makes your customer engagement more effective by maintaining focus on your brand.

Features list

Offers and rewards: Personalized deals and gift cards to increase customer retention.
Promotional banners: Eye-catching banners to promote sales and new product launches.
Write a review: Encourage customers to share feedback.
Refer a friend: Allow customers to easily refer the program to friends.
Push notification: Send instant updates and promotions directly to users.
QR code scan-in: Simple check-ins via QR codes.
Order ahead: Let customers place orders before arriving.
Member profile: Maintain user profiles for personalized marketing.

Integrations

Kangaroo integrates seamlessly with major POS systems like Lightspeed, Shopify, Mailchimp, BigCommerce, Vend, Magento, and WooCommerce. It also offers API solutions for other systems.

Customer support

Kangaroo provides customer support through multiple channels, including live chat, email, and phone support. A comprehensive knowledge base is also available to users.

Pricing

Kangaroo Rewards offers four pricing plans, each with a different set of features:

Loyalty Essentials for startups, for $59/month
Engagement Package for small businesses, for $99/month
Ultimate for companies that use loyalty as the primary element of their marketing strategy, for $199/month
Ultimate Plus for enterprises with full white-label service and a custom app for $299/month

Pros

User-friendly interface
Strong integration capabilities with popular POS systems
Customized, branded mobile app
Real-time customer engagement tools like push notifications

Cons

May require initial setup time
Some advanced features might involve additional costs

4. TapMango

TapMango is a customer loyalty management platform that offers a wide range of tools, such as digital punch cards, point systems, and membership programs.

TapMango suits businesses striving to improve customer loyalty through customized reward programs and automated campaigns.

Read our Fivestars vs TapMango to learn more about this solution.

Features list

Memberships: Offer paid memberships for recurring benefits.
Promo codes: Create and distribute discounts at checkout.
Digital punch cards: Track customer purchases and rewards digitally.
Customer enrollment: Use tablets, mobile apps, web, or SMS for easy enrollment.
Branded customization: Tailor the look and feel to match your brand.
Point systems: Let customers earn points for check-ins, spending, and special events.
Customer segmentation: Segment customers for targeted marketing.
Flash deals: Pre-purchase deals via text messages.
Social sharing: Reward customers for social media shares.
Automated campaigns: Trigger emails, SMS, and push notifications automatically.
Gift cards: Transform loyalty cards into gift cards.
Preloaded tags: Provide special offers on loyalty tags.

Integrations

TapMango integrates smoothly with various Point of Sale (POS) systems, making it easy to sync customer data and manage rewards across different platforms.

Customer support

Customer support is available through multiple channels, including a dedicated service desk for one-on-one chats, email, and direct text messaging through the portal.

Pricing

TapMango doesn’t share its pricing plans on the official website. However, you can request a demo.

Pros

Tailor loyalty programs to fit your brand
Easy to navigate and use
Set up and automate marketing messages
Effectively manage rewards across various locations
Boosts online presence through social sharing

Cons

Initial setup can be time-consuming
Some users find the campaign customization options limiting
Occasionally, there are challenges with POS integrations

5. Zinrelo

Zinrelo is an enterprise-grade loyalty rewards platform that drives customer engagement and retention.

It is known for its robust customization options and multi-channel support.

Zinrelo suits businesses in various industries, including e-commerce platforms. It focuses on increasing customer lifetime value and fostering long-lasting customer relationships.

Features list

Advanced customer segmentation: Segment customers based on behaviors and preferences.
Customer relationship management: Integrates CRM functionalities to manage customer interactions efficiently.
Personalized customer experiences: Offers tailored rewards and promotions to increase customer delight.
Customer journey mapping: Tracks and analyzes the customer journey for better engagement.
Comprehensive analytics: Provides in-depth insights into customer behaviors and preferences.
Multi-channel support: Operates across various customer touchpoints.

Integrations

Zinrelo integrates with multiple commerce platforms, CRMs, and marketing tools. Notable integrations include Shopify, Magento, and Salesforce, increasing its functionality across different business tools.

Customer support

Zinrelo offers various customer support channels including email support, live chat, and a dedicated customer success manager. This ensures timely assistance for setting up and managing your loyalty program.

Pricing

There is no information about pricing on the official website. You need to contact Zinrelo for more details.

Pros

Highly customizable
Strong multi-channel support
Effective customer segmentation tools
Comprehensive analytics
Supports various integrations

Cons

Complex setup for small businesses
Higher pricing for advanced features

6. Como

Como is an all-in-one customer engagement and loyalty solution designed to help you engage customers and implement effective loyalty strategies.

It stands out for its personalized loyalty programs and intricate loyalty campaigns.

Como suits for retail, hospitality, and service industries that seek to improve their customer engagement through well-targeted marketing campaigns.

Features list

Personalized rewards: Create tailored reward programs to suit individual preferences.
Loyalty campaigns: Design and monitor campaigns aimed at increasing customer loyalty.
Behavior tracking: Analyze customer behavior to offer relevant rewards.
Marketing campaigns: Run strategic marketing initiatives alongside loyalty programs.
Customer engagement tools: Use various tools to engage customers and encourage repeat business.
Mobile app integration: Offer a mobile app to keep customer interactions seamless and continuous.

Integrations

Como integrates with many popular platforms, including Point of Sale (POS) systems, eCommerce platforms, and marketing tools, to create a comprehensive business solution.

Customer support

Como offers multiple customer support channels, including email, phone and live chat. It also provides a help center with extensive documentation and FAQs.

Pricing

Como’s official website doesn’t provide pricing information, but you can request a demo to learn more.

Pros

Diverse tools to manage loyalty and engagement
Tailored rewards and marketing campaigns
User-friendly interface with a mobile app
Effective at increasing customer participation and loyalty

Cons

Can be more expensive compared to simpler solutions
Complexity requires time to master
Features may not be as flexible as some competitors

7. Loyalty Lion

Loyalty Lion is a customer loyalty program software known for its user-friendly interface and robust customization options.

This platform is particularly effective for ecommerce businesses looking to boost repeat purchases and improve customer referrals.

Features list

Out-of-the-box rules: Pre-set rules for earning and spending points.
Custom activities: Use the API to create personalized activities and rewards.
Manual fulfillment: Adjust rewards manually as needed.
Purchases: Award points for regular buys, specific collections, and subscription orders.
Reviews: Points for detailed photo and video reviews.
Birthdays: Special points for customers celebrating their birthdays.
Social engagement: Reward points for follows and influencer content.
Surveys: Earn points for completing customer surveys.
Profile completion: Points for filling out detailed profile information.
In-store points: Support for earning points with Shopify POS.
Custom activities: Options to reward recycling or other unique actions.

Integrations

Loyalty Lion integrates with various ecommerce apps like Shopify, Klaviyo, and Recharge. It allows for a streamlined and comprehensive loyalty program that ties in with existing marketing and sales tools.

Customer support

The platform offers multiple support channels, including email and live chat.

Pricing

Loyalty Lion’s pricing structure allows businesses to scale their loyalty programs as they grow.

It provides three pricing plans based on your store revenue but provides details for one plan only:

Classic from $199/month for annual store revenue up to $2m
Advanced for annual store revenue up from $2m – $5m
Plus, for annual store revenue over $5m

Pros

Works well with major ecommerce platforms
Highly adaptable to fit unique business needs
Excellent customer service

Cons

Can be expensive for small businesses
Some features may require technical knowledge

8. Repeat Rewards

Repeat Rewards is a loyalty program platform designed specifically for independent businesses. It allows you to reward customers based on visit frequency or amount spent.

It works for small firms looking to increase customer retention and engagement. Suitable industries include retail, dining, and services.

Features list

Maximize member data: Enhance customer engagement through detailed data insights.
Email marketing: Affordable tools for promoting your products, services, and events.
Custom branding: Fully branded marketing materials for instant recognition.
Acquisition management: Programs to attract new customers through various methods.
Branded websites: Unique, customer-focused website designs.
In-store signage: Visually appealing materials to grab customer attention.
Reports: Comprehensive reports are available via the Merchant Portal or app.
Marketing experts: Over 30 years of experience to boost your loyalty program.
Direct mail: Trackable physical mail to reach your audience effectively.
Cent$ible: Mixed-email and physical mail solution for broader reach.
Mobile app: Custom branded app displaying all offers and rewards.

Integrations

Notable integrations include various point-of-sale systems and popular email marketing platforms.

Customer support

Customer support is available Monday through Friday from 8:00 am to 5:00 pm CST. Channels include phone and email support.

Pricing

Repeat Rewards offers a Pro package for $149 monthly, billed annually with an automatic renewal contract. Monthly payments are higher at $169.

Pros

Extremely user-friendly
Extensive branding and customization options
Effective customer acquisition tools
Great for small and independent businesses

Cons

Limited support hours
It may lack advanced features needed for larger enterprises

9. S Loyalty

S Loyalty aims to deepen the connection between your brand and your customers. This loyalty program stands out due to its extensive customization options. It is particularly suited for e-commerce and retail sectors. The software works on all devices, including mobile.

Features list

Advanced theming & design: Customize the look and feel to match your brand’s aesthetic.
Rewards variety: Offer different rewards like free shipping, percentage discounts, and dollar discounts.
Program customization: Set custom redemption levels and choose various point-earning options.
Points campaigns: Schedule events that offer double or triple points.
Special bonuses: Delight customers with bonus points for birthdays and other special events.
Shopper notifications: Send notifications for points, events and redemption opportunities.

Integrations

S Loyalty integrates with major platforms like Shopify and BigCommerce. It also supports various email marketing tools.

Customer support

You can reach S Loyalty’s support team via email and live chat. They offer comprehensive support to help you set up and manage your loyalty program.

Pricing

S Loyalty offers a 14-day free trial. After that, the pricing depends on the features you choose. The five paid plans include different levels of customization and advanced options.

The pricing ranges from $19.99/month to $199.99+/month.

Pros

Highly customizable design
Multiple reward options
Easy integration with popular e-commerce platforms
Effective customer support

Cons

May require some technical knowledge to set up
Limited to certain e-commerce platforms

10. Loyalty Gator

Loyalty Gator is a versatile loyalty program management software for various industries, including retail, education, non-profits, and corporate environments.

One of its key strengths is its flexibility, allowing you to design customized rewards programs tailored to your needs.

Features list

Custom rewards programs: Design points-based, action-based, or referral programs.
Digital punch card: Use a digital punch card system for straightforward rewards.
No transaction fees: Process unlimited loyalty transactions without extra fees.
Comprehensive reporting: Access detailed reports and export data to Excel.
Online enrollment: Allow customers to sign up and check balances online.
Employee access control: Manage employee privileges and monitor transactions.
Customer satisfaction monitoring: Get real-time feedback and instant email alerts.
Import transactions: Easily import customer data from other providers.

Integrations

Loyalty Gator integrates with popular POS systems, websites, and payment processors. It ensures a seamless experience whether you run a retail store or an online business.

Customer support

You get a dedicated Gator representative for personalized support. Additionally, there’s online help and resources to assist you in managing your loyalty program.

Pricing

Loyalty Gator offers three plans with monthly pricing based on the number of customers you have. The pricing ranges from $59/month to $179/month.

Pros

Flexible program design
No transaction fees
User-friendly interface
Comprehensive reporting

Cons

Limited advanced features
May require learning curve for new users

Loyalty program management software: Comparison table

Here’s a comparison table that highlights key features and pricing for various loyalty program management software options.

Software	Key features	Best for	Pricing
PassKit	– Multi-industry coverage – Drag-and-drop pass designer – Loyalty program management – Mobile wallet integrations – Automated rewards – Push notifications – Real-time analytics	Diverse industries without limitations	– 45-day free trial – Pay as you grow with discounts based on usage
BHN Rewards	– Loyalty points tracking – Digital loyalty cards – Personalized support – eCommerce and payment integrations	– Retail – eCommerce – Financial services – Healthcare	– On-demand plan with 10% reward value fee – Custom plan with annual subscription (pricing not listed)
Kangaroo Rewards	– Personalized offers and rewards – Branded mobile app – Push notifications – POS integrations	– Retail – Hospitality – Services	– Loyalty Essentials: $59/month – Engagement Package: $99/month- Ultimate: $199/month – Ultimate Plus: $299/month
TapMango	– Memberships – Digital punch cards – Point systems – Customer segmentation – Automated campaigns – POS integrations	– Retail – Hospitality – Services	– Pricing not listed on website
Zinrelo	– Advanced customer segmentation – Personalized experiences – Comprehensive analytics – Multi-channel support – Commerce and CRM integrations	– E-commerce – Retail – Hospitality	– Pricing not listed on website
Como	– Personalized rewards – Loyalty campaigns – Behavior tracking – Mobile app integration – POS and e-commerce integrations	– Retail – Hospitality – Services	– Pricing not listed on website
Loyalty Lion	– Out-of-the-box rules – Custom activities – Reviews and social engagement – Shopify and Klaviyo integrations	– E-commerce	– Classic: $199/month (up to $2M annual revenue) – Advanced: Pricing not listed – Plus: Pricing not listed
Repeat Rewards	– Maximize member data – Email marketing – Custom branding – Acquisition management – POS integrations	– Retail – Dining services	– Pro package: $149/month (billed annually)
S Loyalty	– Advanced theming and design – Variety of rewards – Points campaigns – Shopper notifications – Shopify and BigCommerce integrations	– E-commerce – Retail	– 14-day free trial – Paid plans: $19.99/month to $199.99+/month
Loyalty Gator	– Custom rewards programs – Digital punch cards – Comprehensive reporting – POS and website integrations	– Retail – Education – Non-profits – Corporate	– Pricing not listed on website

These options provide a range of features and integrations to suit different business needs. The pricing varies widely, so it’s important to choose one that fits your budget and requirements.

Top loyalty program management software: Our verdict

PassKit is a versatile loyalty program management solution serving various industries, including retail, hospitality, travel, and entertainment.

Our Pass Designer simplifies card creation with templates that follow Google and Apple guidelines, ensuring brand consistency. The platform offers easy reward customization, customer activity tracking, and centralized program management.

Mobile integration via wallet APIs and the user-friendly PassReader Scanning App enhances customer convenience and validation efficiency.

Automated rewards and multichannel distribution foster continuous customer engagement, while personalized push notifications and location-based alerts drive foot traffic.

Real-time analytics help with data-driven decisions, while multi-language support enhances customer satisfaction, making PassKit an excellent choice for the loyalty program’s success.

Start a 45-day free trial now!

FAQs about customer loyalty software

What is loyalty program software?

Loyalty program software helps businesses create and manage customer loyalty programs. It allows you to reward customers for their purchases and interactions with your brand, encouraging repeat business.

This software often includes features like points systems, discounts, and VIP tiers.

Is loyalty program a CRM?

No, a loyalty program differs from a Customer Relationship Management (CRM) system.

While both can improve customer retention, loyalty program software explicitly rewards customers for their loyalty.

On the other hand, CRM systems manage detailed data about customer interactions and relationships.

What technology is used in loyalty programs?

Loyalty programs use cloud-based platforms, mobile apps, and point-of-sale (POS) systems.

These technologies help track customer purchases, manage rewards, and send promotional messages through emails or SMS. Integration capabilities are vital for seamless operation.

What is SAP loyalty management?

SAP Loyalty Management is a solution that helps businesses design, implement, and manage customer loyalty programs.

It offers robust tools for tracking customer interactions and rewards, making it easier to provide personalized incentives.

This software integrates well with other SAP applications, enabling a comprehensive view of customer behavior.

What are customer loyalty programs?

Customer loyalty programs are strategies that businesses use to encourage repeat business by rewarding customers.

Common types include points systems, membership discounts, and referral rewards.

These programs aim to build a strong relationship between the customer and the brand, enhancing customer satisfaction and retention.

Why is customer data important?

Customer data is important because it allows you to understand your customers’ preferences, buying habits, and feedback.

This information helps you tailor loyalty programs to meet their needs, improving customer satisfaction and increasing the chances of repeat business.

Accurate data collection is essential for making informed decisions and optimizing loyalty strategies.

Filed Under: Comparisons