The Proximity Marketing Blueprint Recap

Wendy Chan

Wendy Chan

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Wednesday, 15th October: Tech-lovers from Asia, America, Europe, Australia and the Middle-East gathered in Hong Kong for the 3-day Proximity Marketing Blueprint Event.

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All Aboard!

The atmosphere was electric right from the start. Attendees from around the world flew over 15 hours to Hong Kong to be a part of the Proximity Marketing Blueprint. For many attendees, it was their first time in Asia – but it won’t certainly be their last.
The Proximity Marketing Blueprint was exactly what was needed to demystify mobile wallet, proximity marketing, and mobile commerce. The 3-day intensive workshop provided marketers, developers, entrepreneurs, and agencies with the capability to take the next step forward in conquering the mobile wallet revolution.
Inspired by Christopher Columbus, the Proximity Marketing Blueprint was the Santa Maria. All of the attendees and PassKiteers were on board together, heading towards the New World of digital experiences. Led by captains Paul Tomes and Nick Murray (co-founders of PassKit), the 3-day journey proved to be a successful one.
But it wasn’t all work and no play.
With Hong Kong being known for its exquisite dining, what better way to refuel than with dim sum on Day 1? Some were brave enough to try chicken feet, others stuck with more traditional steamed pork buns. And in the evenings, attendees were invited to a more casual setting at rooftop bars and restaurants and continue the conversation there.
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An Exquisite Dim Sum Lunch

“Incredibly Valuable Content”

Apart from the excitement brought by the creation of a community of dedicated partners, everyone praised the quality of and the value created by the content put together by the PassKiteers.
Over the course of the three days, our attendees:

  • Learned how to confidently use the Pass Designer to create beautiful and engaging passes
  • Discovered how to sell mobile wallet solutions to potential clients
  • Understand how to use the PassKit API to provide more complex solutions
  • Know what being mobile-agnostic truly means
  • Are inspired to provide cutting edge and innovate solutions to their clients
  • Gained knowledge that took years to acquire – all within 3 days

In addition to the training provided by PassKit, we would like to thank our friends from Amazon and PointPal for being guest speakers and sharing their positive experiences with everyone.
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Good Food, Great Company

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The PassKit Team

One for all, and all for one

The Proximity Marketing Blueprint has further solidified relationships between PassKit, partners, and the growing network of mobile wallet enthusiasts. In only a matter of 3 days, a community was formed – one that is destined to last and ready to shake the industry.
Watch out, world. Together, we are ready to conquer and dominate the mobile commerce revolution.
Interested in becoming a PassKit Partner? Simply visit the PassKit Partner page for details.

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