The world is changing. The days of massive TV and billboard ad campaigns are over. This may be a sad thought for creatives who reminisce about advertising’s heyday, but it has opened a whole new world for marketers. Mobile marketing has given any business a way to reach their customers. Before, you would need a huge budget in order to produce and distribute advertisements. Those days are over. Mobile marketing has paved the way for a new form of advertising.
Mobile marketing may be great, but why do you need it?
1. Mobile devices are becoming the main screen in people’s lives.
TV used to be the best way to connect with consumers because that is how they spent most of their time. That is rapidly changing. Time spent with mobile devices (127mins / day) is now close to that of TV (168-mins / day). And this number is going to keep changing in favor of mobile devices.
There is no better way to connect with your customers than being present where they spend their time. And the smartphone has made this easy. By reaching out to your customers on social media, email, and sms, you are going to them. This makes it very convenient and easy for your customers to respond to your marketing. Creating a much higher conversion rate. Where as marketing through TV and billboards requires much more work on the consumer’s part before they ever respond to your marketing. And as more consumers get used to the convenience of mobile marketing, they will respond even less to traditional advertising.
2. Mobile Marketing brings consumers from online to offline (O2O)
Most retail stores focus their marketing efforts on bringing consumers into their store. And this can be a difficult task when consumers are hanging out online. But with mobile marketing, you are able to connect with them online, and entice them to connect with you offline. By using social media, email, sms, and beacons, you can send offers to consumers that bring them directly into your store.
This is powerful in the eyes of the business. Being able to have instant access to your consumers and then being able to bring them into your store should be every business owner’s dream.
3. Mobile Marketing is the easiest, cheapest, and fastest marketing available.
The amazing thing about mobile marketing is that it really is the simplest type of marketing. Any business can create mobile coupons using Pass Designer or a digital loyalty card with Loopy Loyalty. Then they simply push them out to their customers through social media, email, sms, and beacons. This is far cheaper than any TV ad campaign would cost and it is even cheaper than running a paper coupon or loyalty card. Another reasons why mobile marketing is better than traditional is the analytics. When using mobile marketing, you know exactly how customers are responding to your campaigns. This is something a TV ad campaign can’t come close to matching.
Key takeaway: It makes sense to use mobile marketing
Mobile marketing is one of those things that every business owner must try. The barrier to entry is low. The cost to entry is low. And it is simple enough that any business owner could do it. The advantage that mobile marketing has over all other forms is that it can bring customers directly from online to offline and right into your store. Businesses that master the art of connecting with their customers through mobile marketing are the ones that will thrive in the coming years. Just as the businesses who mastered TV and billboard ads did in their prime.