Sompo Insurance Unveils New Digital Insurance Policies for Thai Travelers
A case study of Sompo Thailand's digital travel insurance journey, from online purchase to a policy stored in mobile wallet.
After FWD Hong Kong going live with its digital travel insurance policies last week, we are so excited to announce that another insurance company -Sompo Insurance Thailand- also unveiled its own digital travel insurance policies compatible with mobile wallet. Any customer who purchases SOMPO travel insurance will be now able to instantly store and access their digital travel policy directly from their phones.
The Innovation
When you purchase a ‘regular’ insurance, you receive a TON of papers with your insurance plastic card, a booklet listing all of your benefits, coverage, contact information etc. SOMPO Thailand just eliminated and condensed all of that into a single, digital travel insurance policy that can be accessed from mobile wallet.
The Customer Experience
1. Customers visit the SOMPO Thailand travel page and select their travel dates.
2. Customers then select a plan they would like to purchase.
3. Customers fill in their personal and payment details and get to the ‘review order’ section.
4. After payment, customers receive a confirmation SMS with a link that redirects to their mobile insurance pass. Note: Personal info have been hidden for privacy purposes.
5. Here’s how the pass looks like.
6. The back of the pass contains a summary of the policy details, as well as useful info for the traveller.
7. On the back of the pass you will also find your full policy in PDF format, as well as embassy contacts, tourist suggestions and how to make a claim in case it’s needed (see picture below).
8. When customers tap on the ‘Nearby Places’ links on the back they are redirected to the specific relevant suggestions they are looking for. In the example below there’s a google maps screen showing restaurants in the vicinities.
We are finally entering a new phase in history where customers no longer need to carry around insurance plastic cards or dig through pages and pages of booklets to find information. Everything that is needed can all be accessed via the digital insurance policy through your phone. One very simple tap away.
It’s time to make a change
We’re very happy to have partnered with both FWD Hong Kong and SOMPO Thailand and took another step forward to deliver seamless and tailored experiences for customers. If you work for an insurance company and are looking to implement something similar, we would love to speak with you! All you need to do is get in touch with us here.
If you have any question, or if you’ve seen any other cool innovations please share them with us in the comment section below!