Start with your own design
Export the .pkpasstemplate you made in Apple Pass Designer and import it into a PassKit project.
Apple Wallet Poster Generic
Create or import a Poster Generic Apple Wallet pass
Design in Apple Pass Designer, then import the .pkpasstemplate file into PassKit, or start with a ready-made Poster Generic template. Then issue, update, and manage the passes from one place.
- Import .pkpasstemplate files
- Poster Generic for iOS 27
- Ready-made starting points
- Manage passes after launch
A new Apple Wallet
canvas
Use a more visual Apple Wallet pass without losing the operational workflow behind it.
Poster Generic is Apple’s artwork-forward pass style for suitable membership, loyalty, rewards, gift card, coupon, and other general-purpose passes. It gives the pass a prominent image while keeping key information and a scannable code in view.
Or use a proven starting point
Choose a ready-made pass design, then adapt the branding, fields, and content for your programme.
Keep the pass useful after launch
Connect pass data, issue passes, and keep the customer experience current as your programme changes.
Plan for every supported device
Poster Generic is for iOS 27 and later, so include a suitable legacy pass style for customers on earlier versions.
From template to live programme
Keep the design work. Continue with the pass lifecycle.
Apple Pass Designer is a useful way to create a starting design. PassKit helps you take that template into an operating programme with delivery, updates, and connected data when you need them.
- Design in Apple Pass Designer. Choose the pass style, artwork, fields, and preview you want to begin with.
- Export the .pkpasstemplate file. This is the template bundle Apple Pass Designer creates for your design.
- Import it into PassKit. Create a PassKit project from the Apple template instead of recreating the design by hand.
- Issue and manage the programme. Move from a design file to live wallet passes that can be delivered and maintained over time.
After import
Keep the design. Run the live programme.
Importing the template is the starting point. Use PassKit to deliver the pass, connect programme data, and keep it useful after launch.
Distribution
Issue and distribute passes.
Give customers a straightforward route to add the pass to their wallet.
Explore pass distribution
Data
Connect live programme data.
Bring the customer and programme data that keeps each pass useful.
Explore integrations
Updates
Keep passes current after launch.
Update pass content and information as your programme changes.
Explore pass updates
Design for the pass, not just the artwork
Make the Poster Generic design work in Wallet.
Use a clear focal image, reserve space for fields and the barcode, and keep essential content out of areas that may be cropped or covered by Wallet. Test the design with the real pass information your customers will see.
Artwork
Keep the important part of the image clear.
Use a strong central subject and avoid placing essential wording inside the artwork.
Apple Wallet design guidance
Compatibility
Provide a useful experience on older iPhones too.
Plan the Poster Generic design for iOS 27 and a compatible legacy pass style for earlier devices.
Read Apple’s compatibility guidance
Next step
Choose a starting point that fits the programme.
Compare ready-made membership, loyalty, coupon, gift-card, ticket, and other pass templates.
Browse templates
FAQ
Questions about Poster Generic passes and Apple Pass Designer.
Short answers for teams choosing a pass design and the platform that will run it.
What is an Apple Wallet Poster Generic pass?
Poster Generic is Apple’s artwork-forward pass style for iOS 27 and later. It is suited to general-purpose passes such as memberships, loyalty cards, rewards, coupons, and gift cards when a strong visual design matters.
Can I import an Apple Pass Designer template into PassKit?
Yes. Export the .pkpasstemplate file from Apple Pass Designer, then import it into PassKit to create a project from that starting design.
Do I need to use Apple Pass Designer?
No. Start straight away in PassKit with a blank template, or choose a ready-made template and tailor the branding, fields, and content for your programme.
Is Apple Pass Designer the same as PassKit’s Pass Designer?
No. Apple Pass Designer is Apple’s design tool. PassKit’s Pass Designer is the workspace for importing the .pkpasstemplate file and running the live pass programme.
Can I start with a ready-made Poster Generic template?
Yes. Choose a ready-made starting point in PassKit, then tailor the branding, fields, and content for your programme.
What do customers on earlier iOS versions see?
Poster Generic requires iOS 27 or later. Include a compatible legacy pass style so customers on earlier versions can still use the pass.
What happens after I import the design?
The imported template becomes the starting point for a PassKit project. You can then prepare the pass data, issue passes, and manage the programme after launch.