Built for offers
This format works well for promotions customers need to find again later.
Template overview
See the pass first. Then make it yours.
Create a wallet-based offer, coupon, or promotion customers can save, reopen, and redeem.
Try it before launch
You can try the offer first before planning the wider campaign workflow around it.
Easy to reopen
A saved pass is easier to reopen than an offer buried in email or messages.
Update when needed
It is also useful when offer details, dates, or incentives need to change over time.
Try it first
Try it. Then make it yours.
Add the sample pass to your wallet to see how it looks, feels, and fits the customer experience before you start customising it.
- Use this when the main goal is to keep an offer visible and easy to reuse.
- See how wallet offers support redemption and repeat visits.
- See pricing if you are comparing rollout scope and cost.
- Use the developer pages when redemption or updates need to connect to other systems.
Keep exploring
See it in action.
The next pages show how teams launch, price, and connect this pass type in practice.
See the wider journey.
The related use case shows the customer journey, operating model, and common ways teams use this format.
Related use casePlan your launch.
See the next steps for turning this example into a live programme.
Get startedCheck pricing early.
See how PassKit is priced while you are still shaping the scope.
See pricingConnect it to your systems.
Explore the developer pages if this pass needs APIs, automation, or system integration.
Developers
FAQ
Common questions.
Quick answers before you build.
When should I use a wallet offer like this?
Use it when you want a promotion, discount, or coupon that customers can save, reopen, and redeem more easily than an email or landing page.
Can this be reused for different campaigns or offers?
Yes. This format works well when the offer needs to stay visible and can change over time.
What should I do next if I want to launch an offer like this?
Try the example first, then use the template to create your own branded version in PassKit.