Contactless Payments: How They Work, Why You Need Them, And How To Adopt Them
Understand how contactless payments work, why businesses adopt them and which card readers can support NFC transactions.
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Resources / Editorial
More useful reading.
Practical guidance, product updates and informed perspectives on building better Wallet experiences.
My Experience with Mobile Wallet in Bangkok: Central World Mall
Wendy recounts using a mobile wallet coupon at Bangkok's Central World Mall and suggests improvements to the redemption experience.
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WeChat Offers Insight Into The Future Of Apps And Mobile Payments
Explore how WeChat's all-in-one app, wallet and online-to-offline services offered an early view of mobile platform development.
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The Guide To Loyalty Programs: Why You Need It and How To Succeed
A guide to loyalty-program goals, customer knowledge, retention, differentiation, profitability and the role of digital technology.
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How I increased the number of REAL Twitter followers by 1,500% in 8 weeks
A case study of Loopy Loyalty's 2015 Twitter growth experiment, covering audience research, daily activity and reported performance.
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An Introduction To PassKit: The O2O Channel
PassKit introduces its online-to-offline approach to mobile wallet marketing, connecting digital engagement with real-world customer experiences.
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5 Reasons Why The iPad Pro Could Finalize The iPad POS System Revolution
Five proposed advantages of the iPad Pro for point-of-sale systems, including screen size, Apple Pencil, portability and payment integration.
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O2O: The Opportunity, The Journey, And The Future
An introduction to online-to-offline marketing, connecting mobile wallet content and beacon technology across the customer journey.
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3 Reasons Why You Need Mobile Marketing
Three arguments for mobile marketing: changing screen habits, connecting online audiences with stores, and accessible digital campaigns.
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Should You Be Worried About Apple Pay's Security?
Review how Apple Pay protects payment information for businesses and customers through tokenization and device-based security.
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5 Ways Mobile Wallet Marketing Can Help Advertising Agencies
Five ways advertising agencies can use mobile wallet campaigns for measurable results, quick prototypes, ongoing engagement and distribution.
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3 Easy Steps To Make A Digital Loyalty Card Program
How to plan a reward, design and distribute a digital loyalty card, then measure its performance using Loopy Loyalty.
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