How I increased the number of REAL Twitter followers by 1,500% in 8 weeks
A case study of Loopy Loyalty's 2015 Twitter growth experiment, covering audience research, daily activity and reported performance.
Read article
Resources / Editorial
More useful reading.
Practical guidance, product updates and informed perspectives on building better Wallet experiences.
An Introduction To PassKit: The O2O Channel
PassKit introduces its online-to-offline approach to mobile wallet marketing, connecting digital engagement with real-world customer experiences.
Read article
5 Reasons Why The iPad Pro Could Finalize The iPad POS System Revolution
Five proposed advantages of the iPad Pro for point-of-sale systems, including screen size, Apple Pencil, portability and payment integration.
Read article
O2O: The Opportunity, The Journey, And The Future
An introduction to online-to-offline marketing, connecting mobile wallet content and beacon technology across the customer journey.
Read article
3 Reasons Why You Need Mobile Marketing
Three arguments for mobile marketing: changing screen habits, connecting online audiences with stores, and accessible digital campaigns.
Read article
Should You Be Worried About Apple Pay's Security?
Review how Apple Pay protects payment information for businesses and customers through tokenization and device-based security.
Read article
5 Ways Mobile Wallet Marketing Can Help Advertising Agencies
Five ways advertising agencies can use mobile wallet campaigns for measurable results, quick prototypes, ongoing engagement and distribution.
Read article
3 Easy Steps To Make A Digital Loyalty Card Program
How to plan a reward, design and distribute a digital loyalty card, then measure its performance using Loopy Loyalty.
Read article
5 Reasons Why You Need a Digital Loyalty Program - Infographic
An infographic outlining five reasons to adopt digital loyalty programs, with links to Loopy Loyalty and the mobile wallet ecosystem.
Read article
Is Apple Pay secure in store, online, and in your pocket?
Learn how Apple Pay protects card details for in-store and in-app payments, and what happens if an Apple device is lost.
Read article
7 Great Hangouts For 21st Century Creatives
A 2015 tour of seven creative hangouts, from Periscope, Vine and Instagram to Pinterest, Tumblr, messaging apps and Cannes Lions.
Read article
7 Digital Trends That Will Inspire Great Creative Ideas In 2026
A look at creative campaign ideas inspired by emoji, DNA, wearables, drones, mobile wallets, augmented reality and recognition technology.
Read article