The 4 Cornerstones That Every Loyalty Program Needs To Focus On- Infographic
An infographic on four loyalty-program priorities: customer knowledge, retention, differentiated service and improved profitability.
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Resources / Editorial
More useful reading.
Practical guidance, product updates and informed perspectives on building better Wallet experiences.
PassKit Waste Wednesdays
PassKit's Waste Wednesday series explores practical ideas and technologies for reducing wasted resources, energy, food, money and time.
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5 Industries Where You Can Expect To See Beacon Technology In 2016
A 2016 outlook on beacon use in retail, festivals, sporting events, airports and entertainment, with examples of early deployments.
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Contactless Payments: How They Work, Why You Need Them, And How To Adopt Them
Understand how contactless payments work, why businesses adopt them and which card readers can support NFC transactions.
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My Experience with Mobile Wallet in Bangkok: Central World Mall
Wendy recounts using a mobile wallet coupon at Bangkok's Central World Mall and suggests improvements to the redemption experience.
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WeChat Offers Insight Into The Future Of Apps And Mobile Payments
Explore how WeChat's all-in-one app, wallet and online-to-offline services offered an early view of mobile platform development.
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The Guide To Loyalty Programs: Why You Need It and How To Succeed
A guide to loyalty-program goals, customer knowledge, retention, differentiation, profitability and the role of digital technology.
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How I increased the number of REAL Twitter followers by 1,500% in 8 weeks
A case study of Loopy Loyalty's 2015 Twitter growth experiment, covering audience research, daily activity and reported performance.
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An Introduction To PassKit: The O2O Channel
PassKit introduces its online-to-offline approach to mobile wallet marketing, connecting digital engagement with real-world customer experiences.
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5 Reasons Why The iPad Pro Could Finalize The iPad POS System Revolution
Five proposed advantages of the iPad Pro for point-of-sale systems, including screen size, Apple Pencil, portability and payment integration.
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O2O: The Opportunity, The Journey, And The Future
An introduction to online-to-offline marketing, connecting mobile wallet content and beacon technology across the customer journey.
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3 Reasons Why You Need Mobile Marketing
Three arguments for mobile marketing: changing screen habits, connecting online audiences with stores, and accessible digital campaigns.
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