Traditional marketing is becoming obsolete
Explore why mobile-first, personalised marketing is replacing traditional in-store tactics and how retailers can respond to changing expectations.
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Resources / Editorial
More useful reading.
Practical guidance, product updates and informed perspectives on building better Wallet experiences.
You can now add your Identity card to WeChat
See how WeChat enabled residents of Nanning City to add a digital identity card to the app.
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Shifting mindset about Mobile
How rising smartphone use changed customer expectations and what marketers could do to respond in consumers' immediate moments of need.
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Mobile Wallet Gift Cards will have an impact this Christmas
Explore how mobile wallet gift cards can help retailers reach Christmas shoppers and make digital gifting more convenient.
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How to make a payment through WeChat Pay
Follow the original steps for opening WeChat Wallet and presenting a WeChat Pay barcode or QR code to complete a payment.
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4 reasons why WeChat shake can grow ROI
How WeChat Shake, beacon notifications, coupons and WeChat Pay were used to connect online audiences with in-store purchases.
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How to Distribute Mobile Wallet Content via Email
Learn how to distribute mobile wallet passes through email campaigns using CherryPie and MailChimp.
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A day with Apple Pay - Apple Pay Hong Kong
Follow a day of testing Apple Pay in Hong Kong and see where contactless payments worked in practice.
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How beacons work with WeChat
Learn how WeChat uses Bluetooth beacons to trigger proximity experiences and connect people with nearby content.
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How Passes & Apps Work in Harmony to Enhance the User Experience
See how mobile wallet passes and apps can work together to create a more useful customer experience.
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How to Combine Email Marketing with Mobile Wallet
Learn how to combine email marketing with mobile wallet passes to improve campaign reach and engagement.
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How Secure is Apple Pay?
Understand how Apple Pay protects payment information and what its security model means for customers.
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